PetChef influencer campaign
An Instagram and TikTok influencer campaign to promote PetChef Hungary’s premium dog food: 20 influencers, over 186,000 reach across three platforms.
PetChef Hungary’s influencer campaign was one of BeBrand Agency’s largest premium FMCG projects, in which we worked with 20 influencers on Instagram and TikTok. The aim of the campaign was to raise awareness of the PetChef premium dog food brand and to promote healthy dog nutrition.
- Brand: PetChef Hungary
- Platforms: Instagram, TikTok
- Campaign period: 2024
- Target group: dog owners
The campaign’s objectives
The main message of the campaign was to highlight the benefits of PetChef premium dog food. The communication was built on two main pillars: why it’s good for the dog (healthy, natural ingredients, a balanced diet) and why it’s good for the owner (convenient, reliable, premium quality). Influencers showcased the product with their own dogs, creating authentic and personal content.
Implementation
Twenty influencers took part in the two-stage campaign. During the campaign, we focused on the Instagram platform, where the participants created and published static and video content (posts and Reels videos). On TikTok, our influencers published additional video content to complement this.
Results
The campaign’s reach by platform:
- Instagram posts: 69,758 impressions
- Instagram Reels: 94,627 impressions
- TikTok: 21,854 impressions
Total result: 186,239 impressions — The campaign successfully increased awareness of the PetChef brand and interest in healthy dog food amongst the target audience.