Adrenalin Power Drink – TikTok + influencer campaign

A comprehensive advertising strategy and a multi-stage, multi-platform product launch. These were the hallmarks of our most recent Adrenalin Power Drink promotional campaign, which was rolled out in four stages on TikTok and YouTube. TikTok once again formed the backbone of our campaign, as it possesses undeniable marketing power and allows us to reach the age groups we wished to target on a large scale, and in a highly cost-effective manner.

• Project: Adrenalin – TikTok campaign
• Platforms: TikTok, YouTube
• Campaign period: 2021.09. – 2022.01.
• Target group: 18–49 age group
• Objective: Increasing brand awareness and boosting sales

Section 1

First, we developed a concept for our seven promotional videos, which we produced using professional studio and post-production techniques, including voice-overs and background music. We also promoted the published adverts with ad campaigns to reach a wider target audience. Seven 15-second adverts were shared on Adrenalin’s own TikTok page over a period of three months.

Section 2

In the second phase, we focused on collaborating with influencers. We involved six influencers in the campaign, who showcased the products and the brand on their own TikTok profiles. We provided the influencers with just a few basic brief points; apart from that, we left the production and themes of the videos entirely up to their creative discretion.

Section 3

The influencers created a further six short videos, which were shared on Adrenalin Power Drink’s official TikTok profile. The videos posted by the TikTok influencers on the Adrenalin page alone brought in more than 1,000 new followers to their own accounts.

Section 4

The final stage of our campaign was YouTube, where we ran the promotional videos produced during the first phase as adverts in 16:9 format for a month.

Results: The combination of themed, studio-quality promotional videos and influencer collaborations generated a reach of over 5 million within the preferred target groups. The campaign brought 3,500 loyal followers to the @AdrenalinPowerDrink TikTok profile.