{"id":92,"date":"2026-05-02T13:20:21","date_gmt":"2026-05-02T11:20:21","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=92"},"modified":"2026-05-02T13:20:22","modified_gmt":"2026-05-02T11:20:22","slug":"szakma-sztar-fesztival-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/","title":{"rendered":"Kampa\u0148 s influencermi v r\u00e1mci festivalu \u201eSzakma Szt\u00e1r\u201c"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Kampa\u0148 s influencermi v r\u00e1mci 19. ro\u010dn\u00edka festivalu \u201eSzakma Szt\u00e1r\u201c bola druh\u00fdm spolo\u010dn\u00fdm projektom agent\u00fary BeBrand Agency a Ma\u010farskej obchodnej a priemyselnej komory (MKIK).<\/strong> Po vla\u0148aj\u0161ej \u00faspe\u0161nej spolupr\u00e1ci bola na\u0161a agent\u00fara aj tento rok zodpovedn\u00e1 za influencerov\u00fa marketingov\u00fa kampa\u0148 k tejto udalosti, v r\u00e1mci ktorej sme spolupracovali s 10 influencermi na platform\u00e1ch Instagram, TikTok a Facebook.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objedn\u00e1vate\u013e:<\/strong> Ma\u010farsk\u00e1 obchodn\u00e1 a priemyseln\u00e1 komora (MKIK)<\/li>\n\n\n\n<li><strong>Udalos\u0165:<\/strong> 19. ro\u010dn\u00edk festivalu \u201eSzakma Szt\u00e1r\u201c<\/li>\n\n\n\n<li><strong>Platformy:<\/strong> Instagram, TikTok, Facebook<\/li>\n\n\n\n<li><strong>Obdobie kampane:<\/strong> marec 2026<\/li>\n\n\n\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> \u017eiaci, rodi\u010dia, pedag\u00f3govia<\/li>\n\n\n\n<li><strong>Miesto konania:<\/strong> Hungexpo, Budape\u0161\u0165<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciele kampane<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Festival \u201eSzakma Szt\u00e1r\u201c je najv\u00e4\u010d\u0161\u00edm podujat\u00edm zameran\u00fdm na orient\u00e1ciu v kari\u00e9re v krajine, na ktorom si svoje vedomosti meria takmer 200 \u0161tudentov vo viac ako 50 odboroch. Hlavn\u00fdm cie\u013eom kampane bolo zv\u00fd\u0161i\u0165 celon\u00e1rodn\u00fa zn\u00e1mos\u0165 podujatia a propagova\u0165 odborn\u00e9 vzdel\u00e1vanie medzi mlad\u00fdmi \u013eu\u010fmi, ktor\u00ed stoja pred vo\u013ebou povolania, a ich rodi\u010dmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00e9 posolstv\u00e1 kampane: \u201eNau\u010d sa remeslo a sta\u0148 sa hviezdou vo svojom odbore!\u201d \u2014 prezent\u00e1cia odborn\u00e9ho vzdel\u00e1vania ako atrakt\u00edvnej a perspekt\u00edvnej kari\u00e9rnej cesty, propag\u00e1cia interakt\u00edvnych a z\u00e1\u017eitkov\u00fdch programov, ako aj zozn\u00e1menie cie\u013eovej skupiny s webovou aplik\u00e1ciou festivalu \u201eSzakma Szt\u00e1r\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realiz\u00e1cia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na kampani sa z\u00fa\u010dastnilo 10 influencerov, ktor\u00ed celkovo vytvorili 46 pr\u00edspevkov na troch platform\u00e1ch. T\u00edto influenceri vytvorili vide\u00e1 na Instagram Reels, vide\u00e1 na TikToku a videopr\u00edspevky na Facebooku. \u010cas\u0165 obsahu bola nato\u010den\u00e1 na\u017eivo priamo z miesta konania festivalu a predstavovala s\u00fa\u0165a\u017ee, interakt\u00edvne programy a odborn\u00e9 prezent\u00e1cie. V r\u00e1mci komunik\u00e1cie bol kladen\u00fd d\u00f4raz na rozmanitos\u0165 remesiel, inov\u00e1ciu a autentick\u00fd t\u00f3n oslovuj\u00faci mlad\u00fdch \u013eud\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky kampane pod\u013ea jednotliv\u00fdch platforiem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram Reels:<\/strong> 20 obsah<\/li>\n\n\n\n<li><strong>Vide\u00e1 z TikToku:<\/strong> 21 obsah<\/li>\n\n\n\n<li><strong>Vide\u00e1 na Facebooku:<\/strong> 5 obsah<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Celkov\u00e9 v\u00fdsledky: 1 531 381 zobrazen\u00ed, 31 663 lajkov, 308 koment\u00e1rov a 1 641 ulo\u017een\u00fdch pr\u00edspevkov<\/strong> \u2014 kampa\u0148 dosiahla mimoriadny dosah a \u00faspe\u0161ne prispela k zv\u00fd\u0161eniu celon\u00e1rodnej zn\u00e1mosti festivalu \u201eSzakma Szt\u00e1r\u201c a k propag\u00e1cii odborn\u00e9ho vzdel\u00e1vania.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampa\u0148 s influencermi na propag\u00e1ciu 19. ro\u010dn\u00edka festivalu \u201eSzakma Szt\u00e1r\u201c na objedn\u00e1vku MKIK: 10 influencerov, 46 pr\u00edspevkov, dosah viac ako 1,53 mili\u00f3na na troch platform\u00e1ch. Je to u\u017e druh\u00fd rok, \u010do s nami spolupracuj\u00fa.<\/p>","protected":false},"featured_media":0,"template":"","case_category":[2],"class_list":["post-92","case_study","type-case_study","status-publish","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/sk\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"Influencer kamp\u00e1ny a XIX. 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