{"id":90,"date":"2026-05-02T13:02:34","date_gmt":"2026-05-02T11:02:34","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=90"},"modified":"2026-05-02T13:27:40","modified_gmt":"2026-05-02T11:27:40","slug":"foxpost-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/foxpost-influencer-kampany\/","title":{"rendered":"Kampa\u0148 influencerov FoxPost"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Kampa\u0148 influencerov pre FoxPost bola jedn\u00fdm z komplexn\u00fdch logistick\u00fdch projektov agent\u00fary BeBrand Agency, v r\u00e1mci ktor\u00e9ho sme spolupracovali s 10 influencermi na platform\u00e1ch TikTok a Instagram.<\/strong> Cie\u013eom kampane bolo zv\u00fd\u0161i\u0165 povedomie o slu\u017eb\u00e1ch spolo\u010dnosti FoxPost v oblasti doru\u010dovania bal\u00edkov a informova\u0165 \u013eud\u00ed vo vekovej skupine 25\u201350 rokov o odosielan\u00ed bal\u00edkov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zna\u010dka:<\/strong> FoxPost<\/li>\n\n\n\n<li><strong>Platformy:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Obdobie kampane:<\/strong> november \u2013 december 2022<\/li>\n\n\n\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> Vekov\u00e1 skupina 25\u201350 rokov<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciele kampane<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavnou \u00falohou influencerov bolo predstavi\u0165 prim\u00e1rne komunika\u010dn\u00e9 ciele uveden\u00e9 v briefu: environment\u00e1lne povedomie, pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok a technol\u00f3giu, demon\u0161trova\u0165 ich v\u00fdhody, ako aj vysvetli\u0165 proces odosielania bal\u00edkov a funkcie aplik\u00e1cie. Kreat\u00edvny koncept, ktor\u00fd realizovali influenceri, sme prisp\u00f4sobili hodnot\u00e1m, \u0161t\u00fdlu a tematike ich profilov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00e9 ciele kampane: zv\u00fd\u0161enie povedomia o zna\u010dke v cie\u013eov\u00fdch vekov\u00fdch skupin\u00e1ch, osvetov\u00e1 \u010dinnos\u0165 zameran\u00e1 na zmiernenie technologick\u00e9ho skepticizmu a propag\u00e1cia ekologick\u00e9ho, r\u00fdchleho a jednoduch\u00e9ho zasielania a odosielania bal\u00edkov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realiz\u00e1cia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na dvojf\u00e1zovej kampani sa z\u00fa\u010dastnilo 10 influencerov. Na Instagrame ka\u017ed\u00fd influencer vytvoril 1 pr\u00edspevok, 1 pr\u00edbeh a 1 video v sekcii Reels (celkovo 18 obsahov), navy\u0161e 5 os\u00f4b pripravilo aj videoobsah pre platformu TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky kampane pod\u013ea jednotliv\u00fdch platforiem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> (18 pr\u00edspevkov): 102 935 zobrazen\u00ed, 7 898 lajkov, 132 koment\u00e1rov<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (5 vide\u00ed): 172 175 zobrazen\u00ed, 5 367 lajkov, 109 zdie\u013ean\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Celkov\u00fd v\u00fdsledok: 275 110 zobrazen\u00ed a 13 265 lajkov<\/strong> \u2014 kampa\u0148 \u00faspe\u0161ne zv\u00fd\u0161ila povedomie o zna\u010dke FoxPost a informovala cie\u013eov\u00fa skupinu o slu\u017eb\u00e1ch v oblasti bal\u00edkov\u00fdch z\u00e1sielok.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampa\u0148 s influencermi na TikToku a Instagrame zameran\u00e1 na zv\u00fd\u0161enie povedomia o zna\u010dke FoxPost: 10 influencerov, dosah viac ako 275 000, viac ako 13 000 interakci\u00ed.<\/p>","protected":false},"featured_media":93,"template":"","case_category":[2],"class_list":["post-90","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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