{"id":86,"date":"2026-05-02T13:15:04","date_gmt":"2026-05-02T11:15:04","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=86"},"modified":"2026-05-02T13:31:10","modified_gmt":"2026-05-02T11:31:10","slug":"opel-astra-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/opel-astra-influencer-kampany\/","title":{"rendered":"Kampa\u0148 s influencermi pre Opel Astra"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Kampa\u0148 s influencermi pre model Opel Astra bola jedn\u00fdm z najkomplexnej\u0161\u00edch projektov agent\u00fary BeBrand Agency v automobilovom priemysle, v r\u00e1mci ktorej sme spolupracovali so 7 influencermi na platform\u00e1ch TikTok a Instagram.<\/strong> Cie\u013eom kampane bolo predstavi\u0165 obnoven\u00fd model Opel Astra a zv\u00fd\u0161i\u0165 povedomie o zna\u010dke vo vekovej skupine 30\u201350 rokov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zna\u010dka:<\/strong> Opel (Astra)<\/li>\n\n\n\n<li><strong>Platformy:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Obdobie kampane:<\/strong> m\u00e1j 2023<\/li>\n\n\n\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> Vekov\u00e1 skupina \u017eien a mu\u017eov vo veku 30\u201350 rokov<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kampa\u0148 s influencermi pre Opel Astra 2023 (BeBrand)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oTss8XjBokI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/bebrand.hu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ciele kampane<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavnou \u00falohou influencerov bolo predstavi\u0165 prim\u00e1rne komunika\u010dn\u00e9 ciele uveden\u00e9 v briefu: environment\u00e1lne povedomie, nemeck\u00fa kvalitu a dizajn, pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok a technol\u00f3giu, ako aj obozn\u00e1mi\u0165 s obnovou modelu. Kreat\u00edvny koncept, ktor\u00fd realizovali influenceri, sme prisp\u00f4sobili hodnot\u00e1m, \u0161t\u00fdlu a tematike ich profilov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00e9 posolstv\u00e1 kampane: Astra ako symbol dizajnu, v\u00fdrazn\u00fd charakter, vysok\u00e1 kvalita zvonku aj zvn\u00fatra. Zvl\u00e1\u0161tny d\u00f4raz sme kl\u00e1dli na ekologick\u00fa uvedomelos\u0165 (plug-in hybridn\u00e1 a \u010disto elektrick\u00e1 verzia), najmodernej\u0161iu technol\u00f3giu (digit\u00e1lny kokpit, asistent zmeny jazdn\u00e9ho pruhu, syst\u00e9m kontroly kvality vzduchu IntelliAir) a nemeck\u00e9 pozadie v oblasti dizajnu a v\u00fdroby (#MadeInR\u00fcsselsheim).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realiz\u00e1cia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na tejto dvojf\u00e1zovej kampani sa z\u00fa\u010dastnilo 7 influencerov. Zamerali sme sa na platformu TikTok, kde \u00fa\u010dastn\u00edci vytv\u00e1rali a zverej\u0148ovali videoobsah. Na Instagrame ka\u017ed\u00fd influencer doplnkovo zverejnil 1 pr\u00edspevok, 1 Instagram Story a 1 video v sekcii Reels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky kampane pod\u013ea jednotliv\u00fdch platforiem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vide\u00e1 z TikToku:<\/strong> 1 651 200 zobrazen\u00ed, 14 778 lajkov, 690 koment\u00e1rov, 416 zdie\u013ean\u00ed<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 49 672 zobrazen\u00ed, 3 092 lajkov<\/li>\n\n\n\n<li><strong>Pr\u00edspevky na Instagrame:<\/strong> 51 541 zobrazen\u00ed, 5 000 lajkov<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Celkov\u00fd v\u00fdsledok: 1 752 413 zobrazen\u00ed a 22 870 lajkov<\/strong> \u2014 kampa\u0148 \u00fa\u010dinne oslovila cie\u013eov\u00fa vekov\u00fa skupinu na oboch platform\u00e1ch. Obsah na TikToku dosiahol z\u010faleka najv\u00e4\u010d\u0161\u00ed dosah, \u010do potvrdilo spr\u00e1vnos\u0165 strategick\u00e9ho rozhodnutia pri v\u00fdbere platformy.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampa\u0148 s influencermi na TikToku a Instagrame zameran\u00e1 na zv\u00fd\u0161enie povedomia o zna\u010dke Opel Astra: 7 influencerov, dosah viac ako 1,75 mili\u00f3na, takmer 23 000 interakci\u00ed.<\/p>","protected":false},"featured_media":89,"template":"","case_category":[2],"class_list":["post-86","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Astra influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/sk\/esettanulmany\/opel-astra-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Astra influencer kamp\u00e1ny - 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