{"id":31,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/"},"modified":"2026-04-15T19:42:13","modified_gmt":"2026-04-15T19:42:13","slug":"szovjetszkoje-igrisztoje-influenszer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/","title":{"rendered":"Kampa\u0148 influencerov \u201eSovetskoje Igristoje\u201c"},"content":{"rendered":"<p><strong>Ako sa z kampane, ktor\u00fa sa p\u00f4vodne pl\u00e1novalo realizova\u0165 prostredn\u00edctvom vonkaj\u0161\u00edch prostriedkov, stala spolupr\u00e1ca s influencermi?<\/strong> Tu je praktick\u00fd pr\u00edklad, ktor\u00fd ukazuje, \u017ee v\u00fdzvy sp\u00f4soben\u00e9 pand\u00e9miou je mo\u017en\u00e9 spr\u00e1vnym rozhodnut\u00edm obr\u00e1ti\u0165 k lep\u0161iemu.<\/p>\n<p>Vonkaj\u0161iu kampa\u0148 \u201eSovetskoje bubliny\u201c bolo potrebn\u00e9 prepracova\u0165 kv\u00f4li \u0165a\u017ekostiam s osloven\u00edm cie\u013eovej skupiny, ktor\u00e1 zostala doma. Prechod na Instagram umo\u017enil presnej\u0161ie zacielenie a merate\u013en\u00e9 v\u00fdsledky \u2013 na rozdiel od vonkaj\u0161\u00edch reklamn\u00fdch prostriedkov.<\/p>\n<p><strong>Ciele kampane:<\/strong><\/p>\n<ul>\n<li>Zv\u00fd\u0161enie povedomia o zna\u010dke<\/li>\n<li>Oslovenie vekovej skupiny 18\u201340 rokov<\/li>\n<\/ul>\n<p>V kampani, ktor\u00e1 prebiehala v decembri, sa zapojilo 40 mikro- a 30 makro-influencerov, ktor\u00ed spolu <strong>Oslovili 2,5 mili\u00f3na pou\u017e\u00edvate\u013eov<\/strong>. D\u00e1 sa s istotou kon\u0161tatova\u0165, \u017ee kampa\u0148 oslovila viac ako 1 mili\u00f3n potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n<p><strong>\u010c\u00edsla:<\/strong> N\u00e1klady na dosiahnutie tohto v\u00fdsledku na osobu boli ni\u017e\u0161ie ako 1 forint \u2013 mimoriadna n\u00e1kladov\u00e1 efekt\u00edvnos\u0165.<\/p>","protected":false},"excerpt":{"rendered":"<p>Z vonkaj\u0161ej kampane sa kv\u00f4li COVID-u stala kampa\u0148 s influencermi na Instagrame: 40 mikro + 30 makro influencerov, dosah 2,5 mili\u00f3na.<\/p>","protected":false},"featured_media":32,"template":"","case_category":[2,4],"class_list":["post-31","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/sk\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - 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