{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 Sila TikToku"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Jednozna\u010dn\u00fdm reklamn\u00fdm trendom roku 2021 bol TikTok.<\/strong> Spolu s na\u0161imi partnermi sme offline kampane prisp\u00f4sobili digit\u00e1lnemu prostrediu, kde TikTok tvoril z\u00e1klad medi\u00e1lneho mixu \u2013 s dosahom viac ako 70% prekonal v\u00fdsledky tradi\u010dn\u00fdch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nasleduj\u00facom texte sa zameriame na strategick\u00e9 z\u00e1klady kampane Adrenalin Kid a zhodnot\u00edme v\u00fdsledky takmer trojmesa\u010dnej komplexnej strat\u00e9gie na TikToku.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt:<\/strong> Adrenalin Kid \u2013 kampa\u0148 na TikToku<\/li>\n\n\n\n<li><strong>Platforma:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Obdobie kampane:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> Vekov\u00e1 skupina 13\u201317 rokov<\/li>\n\n\n\n<li><strong>Cie\u013e:<\/strong> Zv\u00fd\u0161enie povedomia o zna\u010dke a podpora predaja<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) Prv\u00e1 etapa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na profile Adrenalin Kid sme za 3 mesiace zdie\u013eali 9 animovan\u00fdch vide\u00ed, ktor\u00e9 vyrobila na\u0161a agent\u00fara. Tieto vide\u00e1 sme podporili aj reklamou. Po ka\u017edom tre\u0165om videu sme medzi komentuj\u00facimi vyhl\u00e1sili s\u00fa\u0165a\u017e o ceny, celkovo trikr\u00e1t \u2013 v\u00ed\u0165azi boli vyhl\u00e1sen\u00ed vo forme videa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) Druh\u00e1 f\u00e1za<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V druhej f\u00e1ze sme odvysielali synchronizovan\u00fd profesion\u00e1lny reklamn\u00fd spot: 15-sekundov\u00fd spot v telev\u00edznej kvalite s hudbou sa vysielal ka\u017ed\u00fd t\u00fd\u017ede\u0148 v r\u00e1mci vyhraden\u00e9ho reklamn\u00e9ho bloku. Cie\u013eov\u00e1 skupina: 13\u201317 rokov. Pl\u00e1novan\u00fd dosah bol prekonan\u00fd viac ako dvojn\u00e1sobne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) Tretia f\u00e1za<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tretia f\u00e1za bola venovan\u00e1 spolupr\u00e1ci s influencermi. V dvoch etap\u00e1ch sme zapojili 10 influencerov, ktor\u00ed na z\u00e1klade zadania vytvorili a zdie\u013eali svoje vlastn\u00e9 vide\u00e1 na TikToku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdsledky:<\/strong> Po zoh\u013eadnen\u00ed v\u0161etk\u00fdch troch f\u00e1z sme dosiahli n\u00e1klady na kontakt na osobu ni\u017e\u0161ie ako pol forintu, pri\u010dom v r\u00e1mci cie\u013eovej skupiny vzniklo viac ako 110 000 akt\u00edvnych interakci\u00ed (koment\u00e1re, lajky, zdie\u013eania).<\/p>","protected":false},"excerpt":{"rendered":"<p>Trojmesa\u010dn\u00e1 kampa\u0148 na TikToku zameran\u00e1 na vekov\u00fa skupinu 13\u201317 rokov: dosah 70%+, viac ako 110 000 interakci\u00ed, menej ako pol forintu na kontakt.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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