{"id":27,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"adrenalin-power-drink-tiktok-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/sk\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/","title":{"rendered":"Adrenalin Power Drink \u2013 kampa\u0148 na TikToku a s influencermi"},"content":{"rendered":"<p><strong>Komplexn\u00e1 reklamn\u00e1 strat\u00e9gia a viacstup\u0148ov\u00e1 prezent\u00e1cia produktov na viacer\u00fdch platform\u00e1ch.<\/strong> Tieto prvky charakterizovali na\u0161u posledn\u00fa propaga\u010dn\u00fa kampa\u0148 na n\u00e1poj Adrenalin Power Drink, ktor\u00e1 prebiehala v \u0161tyroch f\u00e1zach na platform\u00e1ch TikTok a YouTube. Z\u00e1kladom na\u0161ej kampane bola aj tentoraz platforma TikTok, ke\u010f\u017ee disponuje nespochybnite\u013enou marketingovou silou a umo\u017e\u0148uje oslovi\u0165 \u0161irok\u00e9 spektrum vekov\u00fdch skup\u00edn, na ktor\u00e9 sme sa zameriavali, a to navy\u0161e mimoriadne n\u00e1kladovo efekt\u00edvnym sp\u00f4sobom.<\/p>\n<ul>\n<li><strong>Projekt:<\/strong> Adrenalin \u2013 kampa\u0148 na TikToku<\/li>\n<li><strong>Platformy:<\/strong> TikTok, YouTube<\/li>\n<li><strong>Obdobie kampane:<\/strong> 2021.09. \u2013 2022.01.<\/li>\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> Vekov\u00e1 skupina 18\u201349 rokov<\/li>\n<li><strong>Cie\u013e:<\/strong> Zv\u00fd\u0161enie povedomia o zna\u010dke a podpora predaja<\/li>\n<\/ul>\n<h3>1. etapa<\/h3>\n<p>Najsk\u00f4r sme navrhli koncepciu pre na\u0161ich 7 reklamn\u00fdch filmov, ktor\u00e9 sme doplnili profesion\u00e1lnou \u0161t\u00fadiovou a postproduk\u010dnou pr\u00e1cou, dabingom a hudobn\u00fdm sprievodom. Zverejnen\u00e9 reklamn\u00e9 vide\u00e1 sme podporili aj reklamnou kampa\u0148ou s cie\u013eom oslovi\u0165 \u0161ir\u0161ie cie\u013eov\u00e9 publikum. Na vlastnej str\u00e1nke spolo\u010dnosti Adrenalin na TikToku bolo po\u010das troch mesiacov zverejnen\u00fdch 7 reklamn\u00fdch vide\u00ed, z ktor\u00fdch ka\u017ed\u00e9 malo d\u013a\u017eku 15 sek\u00fand.<\/p>\n<h3>2. etapa<\/h3>\n<p>V druhej f\u00e1ze sme sa zamerali na spolupr\u00e1cu s influencermi. Do kampane sme zapojili \u0161es\u0165 influencerov, ktor\u00ed na svojich profiloch na TikToku prezentovali produkty a zna\u010dku. Influencerom sme poskytli len nieko\u013eko z\u00e1kladn\u00fdch pokynov, inak sme realiz\u00e1ciu a tematiku vide\u00ed nechali na ich tvoriv\u00fa vo\u013enos\u0165.<\/p>\n<h3>3. etapa<\/h3>\n<p>Influenceri nato\u010dili \u010fal\u0161\u00edch \u0161es\u0165 kr\u00e1tkych vide\u00ed, ktor\u00e9 boli zverejnen\u00e9 na ofici\u00e1lnom profile Adrenalin Power Drink na TikToku. Len vide\u00e1, ktor\u00e9 influenceri z TikToku zverejnili na str\u00e1nke Adrenalin, pril\u00e1kali na ich vlastn\u00e9 profily viac ako 1 000 nov\u00fdch sledovate\u013eov.<\/p>\n<h3>4. etapa<\/h3>\n<p>Poslednou f\u00e1zou na\u0161ej kampane bol YouTube, kde sme po\u010das jedn\u00e9ho mesiaca zobrazovali ako reklamy propaga\u010dn\u00e9 vide\u00e1 vytvoren\u00e9 v prvej f\u00e1ze vo form\u00e1te 16:9.<\/p>\n<p><strong>V\u00fdsledky:<\/strong> Tematick\u00e9 reklamn\u00e9 vide\u00e1 v \u0161t\u00fadiovej kvalite a spolupr\u00e1ca s influencermi spolu dosiahli dosah viac ako 5 mili\u00f3nov v preferovan\u00fdch cie\u013eov\u00fdch skupin\u00e1ch. Kampa\u0148 priniesla profilu @AdrenalinPowerDrink na TikToku 3 500 stabiln\u00fdch sledovate\u013eov.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160tvorf\u00e1zov\u00e1 multiplatformov\u00e1 kampa\u0148 na TikToku a YouTube: 7 reklamn\u00fdch spotov, 6 influencerov, dosah viac ako 5 mili\u00f3nov.<\/p>","protected":false},"featured_media":28,"template":"","case_category":[2,3],"class_list":["post-27","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/sk\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - 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