{"id":92,"date":"2026-05-02T13:20:21","date_gmt":"2026-05-02T11:20:21","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=92"},"modified":"2026-05-02T13:20:22","modified_gmt":"2026-05-02T11:20:22","slug":"szakma-sztar-fesztival-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/","title":{"rendered":"Campania de promovare prin influenceri a Festivalului \u201eSzakma Szt\u00e1r\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Campania de promovare prin influenceri a celei de-a XIX-a edi\u021bii a Festivalului \u201eSzakma Szt\u00e1r\u201d a reprezentat al doilea proiect comun al agen\u021biei BeBrand \u0219i al Camerei de Comer\u021b \u0219i Industrie a Ungariei (MKIK).<\/strong> Dup\u0103 colaborarea de succes de anul trecut, agen\u021bia noastr\u0103 s-a ocupat \u0219i \u00een acest an de campania de marketing prin influenceri a evenimentului, \u00een cadrul c\u0103reia am colaborat cu 10 influenceri pe platformele Instagram, TikTok \u0219i Facebook.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client:<\/strong> Camera de Comer\u021b \u0219i Industrie a Ungariei (MKIK)<\/li>\n\n\n\n<li><strong>Eveniment:<\/strong> Al XIX-lea Festival \u201eSzakma Szt\u00e1r\u201d<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> Instagram, TikTok, Facebook<\/li>\n\n\n\n<li><strong>Perioada campaniei:<\/strong> martie 2026<\/li>\n\n\n\n<li><strong>Grupul \u021bint\u0103:<\/strong> elevi, p\u0103rin\u021bi, profesori<\/li>\n\n\n\n<li><strong>Loca\u021bie:<\/strong> Hungexpo, Budapesta<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Obiectivele campaniei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Festivalul \u201eSzakma Szt\u00e1r\u201d este cel mai mare eveniment de orientare profesional\u0103 din \u021bar\u0103, \u00een cadrul c\u0103ruia aproape 200 de elevi \u00ee\u0219i pun la \u00eencercare cuno\u0219tin\u021bele \u00een peste 50 de meserii. Obiectivul principal al campaniei a fost cre\u0219terea notoriet\u0103\u021bii evenimentului la nivel na\u021bional \u0219i promovarea form\u0103rii profesionale \u00een r\u00e2ndul tinerilor care se afl\u0103 \u00een pragul alegerii unei cariere \u0219i al p\u0103rin\u021bilor acestora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajele principale ale campaniei: \u201e\u00cenva\u021b\u0103 o meserie \u0219i devino tu \u00eensu\u021bi vedeta meseriei tale!\u201d \u2014 prezentarea form\u0103rii profesionale ca o cale de carier\u0103 atractiv\u0103 \u0219i cu perspective, promovarea programelor interactive \u0219i bazate pe experien\u021b\u0103, precum \u0219i familiarizarea grupului \u021bint\u0103 cu aplica\u021bia web a Festivalului \u201eSzakma Szt\u00e1r\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realizare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campanie au participat 10 influen\u021batori, care au creat \u00een total 46 de con\u021binuturi pe trei platforme. Influen\u021batorii au realizat videoclipuri pe Instagram Reels, videoclipuri pe TikTok \u0219i con\u021binuturi video pe Facebook. O parte din con\u021binut a fost realizat\u0103 \u00een direct de la locul de desf\u0103\u0219urare al festivalului, prezent\u00e2nd concursurile, programele interactive \u0219i demonstra\u021biile profesionale. \u00cen cadrul campaniei de comunicare, s-a pus un accent deosebit pe diversitatea meseriilor, pe inova\u021bie \u0219i pe un ton autentic, care s\u0103 se adreseze tinerilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele campaniei pe fiecare platform\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram Reels:<\/strong> 20 de con\u021binuturi<\/li>\n\n\n\n<li><strong>Videoclipuri TikTok:<\/strong> 21 de con\u021binuturi<\/li>\n\n\n\n<li><strong>Videoclipuri de pe Facebook:<\/strong> 5 con\u021binut<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultate totale: 1 531 381 de afi\u0219\u0103ri, 31 663 de aprecieri, 308 de comentarii \u0219i 1 641 de salv\u0103ri<\/strong> \u2014 campania a \u00eenregistrat o audien\u021b\u0103 remarcabil\u0103 \u0219i a contribuit cu succes la cre\u0219terea notoriet\u0103\u021bii la nivel na\u021bional a Festivalului \u201eSzakma Szt\u00e1r\u201d \u0219i la promovarea form\u0103rii profesionale.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie cu influenceri pentru promovarea celei de-a XIX-a edi\u021bii a Festivalului \u201eSzakma Szt\u00e1r\u201d, la comanda MKIK: 10 influenceri, 46 de post\u0103ri, peste 1,53 milioane de vizualiz\u0103ri pe trei platforme. Partenerul nostru cu care colabor\u0103m deja de doi ani.<\/p>","protected":false},"featured_media":0,"template":"","case_category":[2],"class_list":["post-92","case_study","type-case_study","status-publish","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"Influencer kamp\u00e1ny a XIX. 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