{"id":91,"date":"2026-05-02T13:03:26","date_gmt":"2026-05-02T11:03:26","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=91"},"modified":"2026-05-02T13:32:21","modified_gmt":"2026-05-02T11:32:21","slug":"petchef-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/petchef-influencer-kampany\/","title":{"rendered":"Campania PetChef cu influenceri"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Campania de influen\u021batori a PetChef Hungary a fost unul dintre cele mai mari proiecte premium din domeniul bunurilor de larg consum (FMCG) ale agen\u021biei BeBrand, \u00een cadrul c\u0103reia am colaborat cu 20 de influen\u021batori pe platformele Instagram \u0219i TikTok.<\/strong> Scopul campaniei a fost cre\u0219terea gradului de cunoa\u0219tere a m\u0103rcii de hran\u0103 premium pentru c\u00e2ini PetChef \u0219i promovarea unei alimenta\u021bii s\u0103n\u0103toase pentru c\u00e2ini.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marc\u0103:<\/strong> PetChef Ungaria<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> Instagram, TikTok<\/li>\n\n\n\n<li><strong>Perioada campaniei:<\/strong> 2024<\/li>\n\n\n\n<li><strong>Grupul \u021bint\u0103:<\/strong> proprietarii de c\u00e2ini<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Obiectivele campaniei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajul principal al campaniei a fost prezentarea avantajelor hranei premium pentru c\u00e2ini PetChef. Comunicarea s-a bazat pe dou\u0103 piloni principali: de ce este benefic pentru c\u00e2ine (ingrediente s\u0103n\u0103toase \u0219i naturale, alimenta\u021bie echilibrat\u0103) \u0219i de ce este benefic pentru st\u0103p\u00e2n (confortabil, de \u00eencredere, calitate premium). Influencerii au prezentat produsul \u00eempreun\u0103 cu propriii lor c\u00e2ini, cre\u00e2nd con\u021binut autentic \u0219i personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realizare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campania desf\u0103\u0219urat\u0103 \u00een dou\u0103 etape au participat 20 de influenceri. Pe parcursul campaniei, ne-am concentrat pe platforma Instagram, unde participan\u021bii au creat \u0219i publicat con\u021binut static \u0219i video (post\u0103ri \u0219i videoclipuri Reels). Pe TikTok, influen\u021batorii no\u0219tri au publicat con\u021binut video suplimentar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele campaniei pe fiecare platform\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Post\u0103ri pe Instagram:<\/strong> 69 758 de afi\u0219\u0103ri<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 94 627 de afi\u0219\u0103ri<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> 21 854 de afi\u0219\u0103ri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultat total: 186 239 de afi\u0219\u0103ri<\/strong> \u2014 Campania a reu\u0219it s\u0103 sporeasc\u0103 gradul de cunoa\u0219tere a m\u0103rcii PetChef \u0219i interesul pentru alimenta\u021bia s\u0103n\u0103toas\u0103 a c\u00e2inilor \u00een r\u00e2ndul grupului \u021bint\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie cu influenceri pe Instagram \u0219i TikTok pentru promovarea hranei premium pentru c\u00e2ini PetChef Hungary: 20 de influenceri, peste 186 000 de vizualiz\u0103ri pe cele trei platforme.<\/p>","protected":false},"featured_media":94,"template":"","case_category":[2],"class_list":["post-91","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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