{"id":90,"date":"2026-05-02T13:02:34","date_gmt":"2026-05-02T11:02:34","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=90"},"modified":"2026-05-02T13:27:40","modified_gmt":"2026-05-02T11:27:40","slug":"foxpost-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/foxpost-influencer-kampany\/","title":{"rendered":"Campania de influen\u021batori FoxPost"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Campania de influen\u021batori a FoxPost a reprezentat unul dintre proiectele logistice de anvergur\u0103 ale agen\u021biei BeBrand, \u00een cadrul c\u0103ruia am colaborat cu 10 influen\u021batori pe platformele TikTok \u0219i Instagram.<\/strong> Scopul campaniei a fost cre\u0219terea notoriet\u0103\u021bii m\u0103rcii FoxPost \u00een ceea ce prive\u0219te serviciile de livrare a coletelor \u0219i educarea publicului din categoria de v\u00e2rst\u0103 25\u201350 de ani cu privire la expedierea coletelor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marc\u0103:<\/strong> FoxPost<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Perioada campaniei:<\/strong> noiembrie\u2013decembrie 2022<\/li>\n\n\n\n<li><strong>Grupul \u021bint\u0103:<\/strong> Grupa de v\u00e2rst\u0103 25\u201350 de ani<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Obiectivele campaniei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Principala sarcin\u0103 a influencerilor a fost prezentarea obiectivelor de comunicare principale stabilite \u00een brief: con\u0219tientizarea problemelor de mediu, prezentarea experien\u021bei utilizatorului \u0219i a tehnologiei, ilustrarea avantajelor, precum \u0219i explicarea procesului de expediere a coletelor \u0219i a func\u021biilor aplica\u021biei. Concep\u021bia creativ\u0103 pus\u0103 \u00een practic\u0103 de liderii de opinie a fost adaptat\u0103 valorilor pe care ace\u0219tia le reprezint\u0103, stilului lor \u0219i tematicilor profilurilor lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obiectivele principale ale campaniei: cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u00een r\u00e2ndul grupurilor de v\u00e2rst\u0103 vizate, educarea publicului pentru a reduce scepticismul fa\u021b\u0103 de tehnologie \u0219i promovarea unui serviciu de expediere \u0219i trimitere a coletelor ecologic, rapid \u0219i simplu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realizare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campania desf\u0103\u0219urat\u0103 \u00een dou\u0103 etape au participat 10 influenceri. Pe Instagram, fiecare influencer a creat c\u00e2te o postare, o poveste \u0219i un videoclip Reels (\u00een total 18 con\u021binuturi), iar 5 dintre ei au realizat \u0219i con\u021binut video pentru platforma TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele campaniei pe fiecare platform\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> (18 post\u0103ri): 102 935 de afi\u0219\u0103ri, 7 898 de aprecieri, 132 de comentarii<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (5 videoclipuri): 172 175 de afi\u0219\u0103ri, 5 367 de aprecieri, 109 distribuiri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultat total: 275 110 de afi\u0219\u0103ri \u0219i 13 265 de aprecieri<\/strong> \u2014 Campania a reu\u0219it s\u0103 sporeasc\u0103 gradul de recunoa\u0219tere a m\u0103rcii FoxPost \u0219i s\u0103 informeze publicul \u021bint\u0103 cu privire la serviciile de livrare la punctul de colectare.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie cu influenceri pe TikTok \u0219i Instagram pentru cre\u0219terea notoriet\u0103\u021bii m\u0103rcii FoxPost: 10 influenceri, peste 275 000 de vizualiz\u0103ri, peste 13 000 de interac\u021biuni.<\/p>","protected":false},"featured_media":93,"template":"","case_category":[2],"class_list":["post-90","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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