{"id":86,"date":"2026-05-02T13:15:04","date_gmt":"2026-05-02T11:15:04","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=86"},"modified":"2026-05-02T13:31:10","modified_gmt":"2026-05-02T11:31:10","slug":"opel-astra-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/opel-astra-influencer-kampany\/","title":{"rendered":"Campania cu influenceri pentru Opel Astra"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Campania de influen\u021batori pentru Opel Astra a fost unul dintre cele mai complexe proiecte din industria auto ale agen\u021biei BeBrand, \u00een cadrul c\u0103reia am colaborat cu 7 influen\u021batori pe platformele TikTok \u0219i Instagram.<\/strong> Scopul campaniei a fost prezentarea noului model Opel Astra \u0219i cre\u0219terea gradului de cunoa\u0219tere a m\u0103rcii \u00een r\u00e2ndul persoanelor cu v\u00e2rste cuprinse \u00eentre 30 \u0219i 50 de ani.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marc\u0103:<\/strong> Opel (Astra)<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Perioada campaniei:<\/strong> mai 2023<\/li>\n\n\n\n<li><strong>Grupul \u021bint\u0103:<\/strong> Grupul de v\u00e2rst\u0103 al femeilor \u0219i b\u0103rba\u021bilor cu v\u00e2rste cuprinse \u00eentre 30 \u0219i 50 de ani<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campania de influen\u021bare pentru Opel Astra 2023 (BeBrand)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oTss8XjBokI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/bebrand.hu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Obiectivele campaniei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Principala sarcin\u0103 a influencerilor a fost prezentarea obiectivelor de comunicare principale stabilite \u00een brief: con\u0219tientizarea problemelor de mediu, calitatea \u0219i designul german, prezentarea experien\u021bei utilizatorului \u0219i a tehnologiei, precum \u0219i prezentarea re\u00eennoirii modelului. Concep\u021bia creativ\u0103 pus\u0103 \u00een practic\u0103 de liderii de opinie a fost adaptat\u0103 valorilor pe care ace\u0219tia le reprezint\u0103, stilului lor \u0219i tematicilor profilurilor lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajele principale ale campaniei: Astra ca simbol al designului, personalitate distinct\u0103, calitate superioar\u0103 at\u00e2t la exterior, c\u00e2t \u0219i la interior. Am pus un accent deosebit pe con\u0219tientizarea ecologic\u0103 (versiunile hibrid plug-in \u0219i complet electrice), pe tehnologia de ultim\u0103 genera\u021bie (cabina digital\u0103, asistentul la schimbarea benzii de circula\u021bie, sistemul de control al calit\u0103\u021bii aerului IntelliAir) \u0219i tradi\u021bia german\u0103 de proiectare \u0219i fabrica\u021bie (#MadeInR\u00fcsselsheim).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realizare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campania desf\u0103\u0219urat\u0103 \u00een dou\u0103 etape au participat 7 influenceri. Ne-am concentrat pe platforma TikTok, unde participan\u021bii au creat \u0219i publicat con\u021binut video. Pe Instagram, ca supliment, fiecare influencer a publicat o postare, o poveste Instagram \u0219i un videoclip Reels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele campaniei pe fiecare platform\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Videoclipuri TikTok:<\/strong> 1 651 200 de afi\u0219\u0103ri, 14 778 de aprecieri, 690 de comentarii, 416 de distribuiri<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 49 672 de afi\u0219\u0103ri, 3 092 de aprecieri<\/li>\n\n\n\n<li><strong>Post\u0103ri pe Instagram:<\/strong> 51 541 de afi\u0219\u0103ri, 5 000 de aprecieri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultat total: 1 752 413 de afi\u0219\u0103ri \u0219i 22 870 de aprecieri<\/strong> \u2014 Campania a reu\u0219it s\u0103 ajung\u0103 \u00een mod eficient la grupul de v\u00e2rst\u0103 vizat pe ambele platforme. Con\u021binutul de pe TikTok a generat, de departe, cea mai mare acoperire, confirm\u00e2nd caracterul strategic al alegerii acestei platforme.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie cu influenceri pe TikTok \u0219i Instagram pentru cre\u0219terea notoriet\u0103\u021bii m\u0103rcii Opel Astra: 7 influenceri, peste 1,75 milioane de vizualiz\u0103ri, aproape 23 000 de interac\u021biuni.<\/p>","protected":false},"featured_media":89,"template":"","case_category":[2],"class_list":["post-86","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Astra influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/opel-astra-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Astra influencer kamp\u00e1ny - 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