{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 Puterea TikTok-ului"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tendin\u021ba evident\u0103 \u00een domeniul publicit\u0103\u021bii \u00een 2021 a fost TikTok.<\/strong> \u00cempreun\u0103 cu partenerii no\u0219tri, am adaptat campaniile offline la mediul digital, unde TikTok a constituit coloana vertebral\u0103 a mixului media \u2013 dep\u0103\u0219ind rezultatele mass-mediei tradi\u021bionale, cu o acoperire de peste 70%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen continuare, vom analiza fundamentele strategice ale campaniei \u201eAdrenalin Kid\u201d \u0219i vom evalua rezultatele strategiei complexe pe TikTok, care s-a derulat pe o perioad\u0103 de aproape trei luni.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proiect:<\/strong> Adrenalin Kid \u2013 Campanie pe TikTok<\/li>\n\n\n\n<li><strong>Platform\u0103:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Perioada campaniei:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>Grupul \u021bint\u0103:<\/strong> Grupa de v\u00e2rst\u0103 13\u201317 ani<\/li>\n\n\n\n<li><strong>Obiectiv:<\/strong> Cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u0219i sus\u021binerea v\u00e2nz\u0103rilor<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) Prima etap\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe profilul lui Adrenalin Kid am publicat, \u00een decurs de 3 luni, 9 videoclipuri animate, realizate de agen\u021bia noastr\u0103. Le-am promovat \u0219i prin reclame. Dup\u0103 fiecare al treilea videoclip, am organizat un concurs cu premii pentru cei care au l\u0103sat comentarii, de trei ori \u00een total \u2013 c\u00e2\u0219tig\u0103torii au fost anun\u021ba\u021bi printr-un videoclip.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) A doua etap\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cea de-a doua etap\u0103, am difuzat un spot publicitar sincronizat \u0219i realizat la nivel profesional: un spot de 15 secunde, de calitate TV, cu fundal muzical, difuzat s\u0103pt\u0103m\u00e2nal, \u00een cadrul unui bloc publicitar dedicat. Grupul \u021bint\u0103: 13\u201317 ani. Rezultatul a dep\u0103\u0219it cu mai mult de dou\u0103 ori obiectivul de acoperire planificat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) A treia etap\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A treia etap\u0103 a fost dedicat\u0103 colabor\u0103rilor cu influen\u021batori. \u00cen dou\u0103 etape, am implicat 10 influen\u021batori, care au realizat \u0219i au distribuit propriile videoclipuri pe TikTok, pe baza brief-ului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultate:<\/strong> Lu\u00e2nd \u00een considerare toate cele trei etape, am ob\u021binut un cost pe contact de mai pu\u021bin de jum\u0103tate de forint pe persoan\u0103, \u00een timp ce s-au \u00eenregistrat peste 110 000 de interac\u021biuni active (comentarii, aprecieri, distribuiri) \u00een r\u00e2ndul publicului \u021bint\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie TikTok de trei luni destinat\u0103 grupului de v\u00e2rst\u0103 13\u201317 ani: 70%+ de expuneri, peste 110 000 de interac\u021biuni, mai pu\u021bin de jum\u0103tate de forint pe contact.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"H\u00e1romh\u00f3napos TikTok kamp\u00e1ny a 13\u201317 \u00e9ves koroszt\u00e1lynak: 70%+ el\u00e9r\u00e9s, 110 000+ engagement, kevesebb mint f\u00e9l forint \/ kontakt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/\" \/>\n<meta property=\"og:site_name\" content=\"BeBrand Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T10:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\",\"name\":\"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"datePublished\":\"2026-04-15T19:42:13+00:00\",\"dateModified\":\"2026-05-02T10:49:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\\\/\\\/bebrand.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adrenalin Kid \u2013 A TikTok ereje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"name\":\"BeBrand Agency\",\"description\":\"The NextGen Advertising Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bebrand.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\",\"name\":\"BeBrand Agency\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"width\":1023,\"height\":1023,\"caption\":\"BeBrand Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","og_locale":"ro_RO","og_type":"article","og_title":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","og_description":"H\u00e1romh\u00f3napos TikTok kamp\u00e1ny a 13\u201317 \u00e9ves koroszt\u00e1lynak: 70%+ el\u00e9r\u00e9s, 110 000+ engagement, kevesebb mint f\u00e9l forint \/ kontakt.","og_url":"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","og_site_name":"BeBrand Agency","article_modified_time":"2026-05-02T10:49:16+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","url":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","name":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","isPartOf":{"@id":"https:\/\/bebrand.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage"},"image":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage"},"thumbnailUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","datePublished":"2026-04-15T19:42:13+00:00","dateModified":"2026-05-02T10:49:16+00:00","breadcrumb":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/bebrand.hu\/"},{"@type":"ListItem","position":2,"name":"Adrenalin Kid \u2013 A TikTok ereje"}]},{"@type":"WebSite","@id":"https:\/\/bebrand.hu\/#website","url":"https:\/\/bebrand.hu\/","name":"Agen\u021bia BeBrand","description":"Agen\u021bia de publicitate NextGen","publisher":{"@id":"https:\/\/bebrand.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bebrand.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/bebrand.hu\/#organization","name":"Agen\u021bia BeBrand","url":"https:\/\/bebrand.hu\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","width":1023,"height":1023,"caption":"BeBrand Agency"},"image":{"@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_study\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_category?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}