{"id":27,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"adrenalin-power-drink-tiktok-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/","title":{"rendered":"Adrenalin Power Drink \u2013 Campanie pe TikTok + cu influen\u021beri"},"content":{"rendered":"<p><strong>O strategie publicitar\u0103 complex\u0103 \u0219i o prezentare a produselor \u00een mai multe etape, pe mai multe platforme.<\/strong> Acestea au caracterizat cea mai recent\u0103 campanie de promovare a b\u0103uturii Adrenalin Power Drink, care s-a desf\u0103\u0219urat \u00een patru etape, pe TikTok \u0219i YouTube. Platforma TikTok a reprezentat \u0219i de data aceasta coloana vertebral\u0103 a campaniei noastre, av\u00e2nd \u00een vedere c\u0103 dispune de o putere de marketing incontestabil\u0103 \u0219i permite atingerea pe scar\u0103 larg\u0103 a grupurilor de v\u00e2rst\u0103 pe care am dorit s\u0103 le viz\u0103m, \u00een plus, \u00eentr-un mod extrem de rentabil.<\/p>\n<ul>\n<li><strong>Proiect:<\/strong> Adrenalin \u2013 Campanie pe TikTok<\/li>\n<li><strong>Platforme:<\/strong> TikTok, YouTube<\/li>\n<li><strong>Perioada campaniei:<\/strong> 2021.09. \u2013 2022.01.<\/li>\n<li><strong>Grupul \u021bint\u0103:<\/strong> Grupul de v\u00e2rst\u0103 18\u201349 de ani<\/li>\n<li><strong>Obiectiv:<\/strong> Cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u0219i sus\u021binerea v\u00e2nz\u0103rilor<\/li>\n<\/ul>\n<h3>Sec\u021biunea 1<\/h3>\n<p>\u00cen primul r\u00e2nd, am elaborat conceptul pentru cele 7 spoturi publicitare, pe care le-am realizat cu ajutorul unor servicii profesionale de studio \u0219i post-produc\u021bie, dublaj \u0219i coloan\u0103 sonor\u0103. Am sus\u021binut spoturile publicitare publicate \u0219i prin campanii publicitare, pentru a ajunge la un public \u021bint\u0103 mai larg. Pe pagina proprie de TikTok a Adrenalin au fost distribuite 7 spoturi publicitare, fiecare cu o durat\u0103 de 15 secunde, pe o perioad\u0103 de 3 luni.<\/p>\n<h3>Sec\u021biunea 2<\/h3>\n<p>\u00cen a doua etap\u0103, ne-am concentrat pe colaborarea cu influen\u021batorii. Am implicat \u0219ase influenceri \u00een campanie, care au prezentat produsele \u0219i marca pe propriile lor profiluri de TikTok. Le-am furnizat influencerilor doar c\u00e2teva elemente esen\u021biale din brief, l\u0103s\u00e2ndu-le \u00een rest libertate creativ\u0103 \u00een ceea ce prive\u0219te realizarea \u0219i tematica videoclipurilor.<\/p>\n<h3>Etapa a 3-a<\/h3>\n<p>Influencerii au realizat \u00eenc\u0103 \u0219ase clipuri video scurte, care au fost publicate pe profilul oficial TikTok al Adrenalin Power Drink. Numai videoclipurile postate de influencerii de pe TikTok pe pagina Adrenalin au adus peste 1000 de noi urm\u0103ritori pe propria lor pagin\u0103.<\/p>\n<h3>Sec\u021biunea 4<\/h3>\n<p>Ultima etap\u0103 a campaniei noastre a fost YouTube, unde am difuzat timp de o lun\u0103, sub form\u0103 de reclame, videoclipurile publicitare realizate \u00een prima etap\u0103, \u00een format 16:9.<\/p>\n<p><strong>Rezultate:<\/strong> Filmele publicitare tematice, de calitate profesional\u0103, \u00eempreun\u0103 cu colabor\u0103rile cu influen\u021batori, au generat o audien\u021b\u0103 de peste 5 milioane \u00een r\u00e2ndul grupurilor \u021bint\u0103 vizate. Campania a adus 3500 de urm\u0103ritori fideli profilului @AdrenalinPowerDrink de pe TikTok.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanie multiplataform\u0103 \u00een patru etape pe TikTok \u0219i YouTube: 7 spoturi publicitare, 6 influenceri, peste 5 milioane de vizualiz\u0103ri.<\/p>","protected":false},"featured_media":28,"template":"","case_category":[2,3],"class_list":["post-27","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - 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