{"id":25,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"gancia-pezsgocsalad-influenszermarketing-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/ro\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","title":{"rendered":"Campania de marketing prin influen\u021batori a familiei Gancia de \u0219ampanie"},"content":{"rendered":"<p><strong>Marketingul prin influenceri genereaz\u0103 o prezen\u021b\u0103 mediatic\u0103 semnificativ\u0103, dar adev\u0103rata sa valoare rezid\u0103 \u00een transmiterea mesajului m\u0103rcii.<\/strong> Comunicarea strategic\u0103 de marketing asigur\u0103 o reprezentare autentic\u0103 \u0219i conving\u0103toare a m\u0103rcii. Campania \u201eFamilia de \u0219ampanii Gancia\u201d este un bun exemplu de implementare eficient\u0103 a marketingului prin influenceri.<\/p>\n<ul>\n<li><strong>Marc\u0103:<\/strong> Gama de \u0219ampanii Gancia<\/li>\n<li><strong>Platform\u0103:<\/strong> Instagram<\/li>\n<li><strong>Perioada campaniei:<\/strong> septembrie 2021 \u2013 ianuarie 2022<\/li>\n<li><strong>Grupul \u021bint\u0103:<\/strong> Grupa de v\u00e2rst\u0103 18\u201335 de ani<\/li>\n<\/ul>\n<p>Scopul campaniei a fost cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u0219i stimularea v\u00e2nz\u0103rilor \u00een perioada cheie a s\u0103rb\u0103torilor. Istoria Gancia dateaz\u0103 din 1850, c\u00e2nd Carlo Gancia a fondat prima familie produc\u0103toare de \u0219ampanie din Italia, \u00een Piemont \u2013 regiune care ast\u0103zi face parte din Patrimoniul Mondial UNESCO. Marca reprezint\u0103 stilul de via\u021b\u0103 italian \u0219i spiritul festiv \u00een \u00eentreaga lume.<\/p>\n<h3>Derularea campaniei<\/h3>\n<p>Am selectat 33 de micro-influenceri din domeniul lifestyle-ului, \u00een urma unei analize aprofundate a profilurilor lor, pentru a asigura o reprezentare autentic\u0103 a m\u0103rcii. Fiecare influencer a publicat o postare \u00een feed-ul de Instagram \u0219i un con\u021binut \u00een Stories despre produsele Gancia \u00eentr-un cadru festiv. Post\u0103rile s-au axat pe momentele festive intime, pe Cr\u0103ciun \u0219i pe un toast pentru un an mai bun. Con\u021binuturile au fost <em>#gancia #Prima familie de \u0219ampanie italian\u0103 #drinkbeauty<\/em> au folosit hashtag-uri.<\/p>\n<h3>Rezultate<\/h3>\n<p>Num\u0103rul total de urm\u0103ritori ai influen\u021batorilor a ajuns la aproximativ 900 000 de persoane. Con\u021binutul a fost vizualizat de 256 000 de utilizatori de 268 565 de ori. Post\u0103rile au generat aproape 30 000 de aprecieri \u0219i 790 de comentarii. Num\u0103rul de vizualiz\u0103ri ale story-urilor a fost de 69 000 \u2013 un rezultat remarcabil \u00eentr-o perioad\u0103 \u00een care aten\u021bia publicului este \u00een sc\u0103dere.<\/p>\n<p>Con\u021binutul campaniei a atins un nivel de calitate vizual\u0103 demn de o revist\u0103, reu\u0219ind astfel s\u0103 transmit\u0103 \u00een mod eficient atmosfera rafinat\u0103, \u00een concordan\u021b\u0103 cu pozi\u021bionarea premium a m\u0103rcii Gancia.<\/p>","protected":false},"excerpt":{"rendered":"<p>33 de micro-influenceri, 900 000 de urm\u0103ritori, aproape 30 000 de aprecieri \u2013 campania de s\u0103rb\u0103tori a unei m\u0103rci premium de \u0219ampanie pe Instagram.<\/p>","protected":false},"featured_media":26,"template":"","case_category":[2,4],"class_list":["post-25","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bebrand.hu\/ro\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:site_name\" content=\"BeBrand Agency\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"name\":\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"datePublished\":\"2026-04-15T19:42:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"width\":728,\"height\":485},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\\\/\\\/bebrand.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"name\":\"BeBrand Agency\",\"description\":\"The NextGen Advertising Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bebrand.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\",\"name\":\"BeBrand Agency\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"width\":1023,\"height\":1023,\"caption\":\"BeBrand Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bebrand.hu\/ro\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","og_locale":"ro_RO","og_type":"article","og_title":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","og_description":"33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.","og_url":"https:\/\/bebrand.hu\/ro\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","og_site_name":"BeBrand Agency","og_image":[{"width":728,"height":485,"url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","url":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","name":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","isPartOf":{"@id":"https:\/\/bebrand.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage"},"image":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage"},"thumbnailUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","datePublished":"2026-04-15T19:42:11+00:00","breadcrumb":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","width":728,"height":485},{"@type":"BreadcrumbList","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/bebrand.hu\/"},{"@type":"ListItem","position":2,"name":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny"}]},{"@type":"WebSite","@id":"https:\/\/bebrand.hu\/#website","url":"https:\/\/bebrand.hu\/","name":"Agen\u021bia BeBrand","description":"Agen\u021bia de publicitate NextGen","publisher":{"@id":"https:\/\/bebrand.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bebrand.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/bebrand.hu\/#organization","name":"Agen\u021bia BeBrand","url":"https:\/\/bebrand.hu\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","width":1023,"height":1023,"caption":"BeBrand Agency"},"image":{"@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_study\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/bebrand.hu\/ro\/wp-json\/wp\/v2\/case_category?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}