{"id":92,"date":"2026-05-02T13:20:21","date_gmt":"2026-05-02T11:20:21","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=92"},"modified":"2026-05-02T13:20:22","modified_gmt":"2026-05-02T11:20:22","slug":"szakma-sztar-fesztival-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/","title":{"rendered":"Festival Szakma Szt\u00e1r: Influencer kampanja"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Influencer kampanja za 19. Trade Star Festival bila je drugi zajedni\u010dki projekt izme\u0111u agencije BeBrand i Ma\u0111arske gospodarske i industrijske komore (MKIK).<\/strong> Nakon pro\u0161logodi\u0161nje uspje\u0161ne suradnje, na\u0161a je agencija ove godine ponovno bila zadu\u017eena za influencer marketing kampanju doga\u0111aja, u kojoj smo sura\u0111ivali s 10 influencera na Instagramu, TikToku i Facebooku.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Klijent:<\/strong> Ma\u0111arska gospodarska i industrijska komora (MKIK)<\/li>\n\n\n\n<li><strong>Doga\u0111aj:<\/strong> 19. Festival trgova\u010dkih zvijezda<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> Instagram, TikTok, Facebook<\/li>\n\n\n\n<li><strong>Razdoblje kampanje:<\/strong> O\u017eujak 2026.<\/li>\n\n\n\n<li><strong>Ciljana skupina:<\/strong> u\u010denici, roditelji, u\u010ditelji<\/li>\n\n\n\n<li><strong>Mjesto odr\u017eavanja:<\/strong> Hungexpo, Budimpe\u0161ta<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljevi kampanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Festival strukovnih zvijezda najve\u0107i je doga\u0111aj karijernog usmjeravanja u zemlji, na kojem se gotovo 200 u\u010denika natje\u010de u vi\u0161e od 50 struka. Glavni je cilj kampanje bio podi\u0107i profil doga\u0111aja na nacionalnoj razini i promicati strukovnu obuku me\u0111u mladima koji se suo\u010davaju s odabirom karijere i njihovim roditeljima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dne poruke kampanje: \u201eNau\u010dite zanat i postanite zvijezda svog zanimanja!\u201d \u2014 predstaviti strukovnu obuku kao privla\u010dnu i obe\u0107avaju\u0107u karijernu putanju, promovirati interaktivne i na iskustvu temeljene programe te upoznati ciljanu skupinu s web-aplikacijom festivala 'Szakma Szt\u00e1r'.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementacija<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deset influencera sudjelovalo je u kampanji i stvorilo ukupno 46 objava na tri platforme. Influenceri su producirali Instagram Reels videozapise, TikTok videozapise i video sadr\u017eaj za Facebook. Dio je sadr\u017eaja sniman u\u017eivo s lokacije festivala, prikazuju\u0107i natjecanja, interaktivne programe i profesionalne demonstracije. Komunikacijska kampanja stavila je poseban naglasak na raznolikost zanata, inovacije i autenti\u010dan ton koji je odjeknuo kod mladih.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doseg kampanje po platformama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram Reels:<\/strong> 20 sadr\u017eaja<\/li>\n\n\n\n<li><strong>TikTok videozapisi:<\/strong> 21 sadr\u017eaja<\/li>\n\n\n\n<li><strong>Facebook videozapisi:<\/strong> 5 Sadr\u017eaj<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ukupni rezultati: 1.531.381 prikaza, 31.663 lajka, 308 komentara i 1.641 spremanja<\/strong> \u2014 Kampanja je postigla izvanredan doseg i uspje\u0161no doprinijela podizanju nacionalnog profila festivala Szakma Szt\u00e1r i promicanju strukovnog obrazovanja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Influencer kampanja za promociju 19. Trade Star Festivala, naru\u010dena od MKIK-a: 10 influencera, 46 sadr\u017eaja, doseg od preko 1,53 milijuna na tri platforme. Ve\u0107 drugu godinu zaredom sura\u0111ujemo s njima.<\/p>","protected":false},"featured_media":0,"template":"","case_category":[2],"class_list":["post-92","case_study","type-case_study","status-publish","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/hr\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"Influencer kamp\u00e1ny a XIX. 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