{"id":91,"date":"2026-05-02T13:03:26","date_gmt":"2026-05-02T11:03:26","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=91"},"modified":"2026-05-02T13:32:21","modified_gmt":"2026-05-02T11:32:21","slug":"petchef-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/petchef-influencer-kampany\/","title":{"rendered":"PetChef influencer kampanja"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Influencer kampanja tvrtke PetChef Hungary bila je jedan od najve\u0107ih premium FMCG projekata agencije BeBrand, u kojem smo sura\u0111ivali s 20 influencera na Instagramu i TikToku.<\/strong> Cilj kampanje bio je podi\u0107i svijest o premium brendu pse\u0107e hrane PetChef i promicati zdravu prehranu pasa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marka:<\/strong> PetChef Ma\u0111arska<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> Instagram, TikTok<\/li>\n\n\n\n<li><strong>Razdoblje kampanje:<\/strong> 2024<\/li>\n\n\n\n<li><strong>Ciljana skupina:<\/strong> vlasnici pasa<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljevi kampanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Glavna poruka kampanje bila je istaknuti prednosti premium pse\u0107e hrane PetChef. Komunikacija se temeljila na dva glavna stupa: za\u0161to je dobra za psa (zdravi, prirodni sastojci, uravnote\u017eena prehrana) i za\u0161to je dobra za vlasnika (prakti\u010dna, pouzdana, vrhunska kvaliteta). Influenceri su predstavili proizvod sa svojim psima, stvaraju\u0107i autenti\u010dan i osoban sadr\u017eaj.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementacija<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dvadeset influencera sudjelovalo je u dvodijelnoj kampanji. Tijekom kampanje usredoto\u010dili smo se na platformu Instagram, gdje su sudionici stvarali i objavljivali stati\u010dne i video sadr\u017eaje (objave i Reels videozapise). Na TikToku su na\u0161i influenceri objavljivali dodatni video sadr\u017eaj kao dopunu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doseg kampanje po platformama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram objave:<\/strong> 69.758 prikaza<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 94.627 prikaza<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> 21.854 prikaza<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ukupni rezultat: 186.239 prikaza<\/strong> \u2014 Kampanja je uspje\u0161no pove\u0107ala svijest o brendu PetChef i interes za zdravom hranom za pse me\u0111u ciljanom publikom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampanja influencera na Instagramu i TikToku za promociju premium pse\u0107e hrane tvrtke PetChef Hungary: 20 influencera, doseg od preko 186.000 na tri platforme.<\/p>","protected":false},"featured_media":94,"template":"","case_category":[2],"class_list":["post-91","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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