{"id":90,"date":"2026-05-02T13:02:34","date_gmt":"2026-05-02T11:02:34","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=90"},"modified":"2026-05-02T13:27:40","modified_gmt":"2026-05-02T11:27:40","slug":"foxpost-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/foxpost-influencer-kampany\/","title":{"rendered":"FoxPost influencer kampanja"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Influencer kampanja FoxPost bila je jedan od sveobuhvatnih logisti\u010dkih projekata agencije BeBrand, u sklopu kojeg smo sura\u0111ivali s 10 influencera na platformama TikTok i Instagram.<\/strong> Cilj kampanje bio je pove\u0107ati prepoznatljivost brenda FoxPostovih usluga dostave paketa i educirati dobnu skupinu od 25 do 50 godina o slanju paketa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marka:<\/strong> FoxPost<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Razdoblje kampanje:<\/strong> Studeni\u2013prosinac 2022.<\/li>\n\n\n\n<li><strong>Ciljana skupina:<\/strong> starosna skupina od 25 do 50 godina<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljevi kampanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Glavni zadatak influencera bio je predstaviti primarne komunikacijske ciljeve navedene u briefu: istaknuti ekolo\u0161ku osvije\u0161tenost, korisni\u010dko iskustvo i tehnologiju; pokazati prednosti; te objasniti proces slanja paketa i zna\u010dajke aplikacije. Prilagodili smo kreativni koncept koji su razvili influenceri vrijednostima koje zastupaju, njihovom stilu i temama njihovih profila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glavni ciljevi kampanje su: pove\u0107ati prepoznatljivost brenda me\u0111u ciljanim dobnim skupinama, educirati javnost kako bi se smanjio skepticizam prema tehnologiji te promicati ekolo\u0161ki osvije\u0161tenu, brzu i jednostavnu dostavu i slanje paketa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementacija<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deset influencera sudjelovalo je u dvofaznoj kampanji. Na Instagramu je svaki influencer objavio po jednu objavu, jednu pri\u010du i jedan Reels video (ukupno 18 sadr\u017eaja), dok je pet njih tako\u0111er kreiralo video sadr\u017eaj za TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doseg kampanje po platformama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> (18 objava): 102.935 prikaza, 7.898 lajkova, 132 komentara<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (5 videozapisa): 172.175 prikaza, 5.367 lajkova, 109 dijeljenja<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ukupni rezultati: 275.110 prikaza i 13.265 lajkova<\/strong> \u2014 Kampanja je uspje\u0161no podigla svijest o brendu FoxPost i educirala ciljanu publiku o uslugama preuzimanja paketa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampanja influencera na TikToku i Instagramu za pove\u0107anje prepoznatljivosti brenda FoxPost: 10 influencera, doseg od 275.000+, vi\u0161e od 13.000 interakcija.<\/p>","protected":false},"featured_media":93,"template":"","case_category":[2],"class_list":["post-90","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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