{"id":86,"date":"2026-05-02T13:15:04","date_gmt":"2026-05-02T11:15:04","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=86"},"modified":"2026-05-02T13:31:10","modified_gmt":"2026-05-02T11:31:10","slug":"opel-astra-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/opel-astra-influencer-kampany\/","title":{"rendered":"Influencer kampanja za Opel Astra"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Influencer kampanja za Opel Astra bila je jedan od najslo\u017eenijih projekata agencije BeBrand u automobilskom sektoru, u kojem smo sura\u0111ivali sa sedam influencera na TikTok-u i Instagram-u.<\/strong> Cilj kampanje bio je predstaviti obnovljeni Opel Astra i pove\u0107ati prepoznatljivost marke me\u0111u osobama u dobi od 30 do 50 godina.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marka:<\/strong> Opel (Astra)<\/li>\n\n\n\n<li><strong>Platforme:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Razdoblje kampanje:<\/strong> Svibanj 2023.<\/li>\n\n\n\n<li><strong>Ciljana skupina:<\/strong> \u017dene i mu\u0161karci u dobi od 30 do 50 godina<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Opel Astra 2023 influencer kampanja (BeBrand)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oTss8XjBokI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/bebrand.hu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljevi kampanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Glavni zadatak influencera bio je predstaviti primarne komunikacijske ciljeve navedene u briefu: ekolo\u0161ku svijest, njema\u010dku kvalitetu i dizajn, korisni\u010dko iskustvo i tehnologiju, kao i osvje\u017eenje modela. Prilagodili smo kreativni koncept koji su razvili influenceri vrijednostima koje zastupaju, njihovom stilu i temama njihovih profila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dne poruke kampanje: Astra kao simbol dizajna, jedinstvenog karaktera i visoke kvalitete iznutra i izvana. Poseban naglasak stavili smo na ekolo\u0161ku osvije\u0161tenost (plug-in hibridne i potpuno elektri\u010dne verzije), vrhunsku tehnologiju (digitalni kokpit, pomo\u0107 pri promjeni trake, sustav za kontrolu kvalitete zraka IntelliAir) te na njeno njema\u010dko naslje\u0111e dizajna i proizvodnje (#MadeInR\u00fcsselsheim).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementacija<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sedam influencera sudjelovalo je u dvofaznoj kampanji. Usredoto\u010dili smo se na TikTok platformu, gdje su sudionici stvarali i objavljivali video sadr\u017eaj. Na Instagramu su, kao dodatak, svaki influencer objavio jednu objavu, jednu Instagram pri\u010du i jedan Reels video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doseg kampanje po platformama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok videozapisi:<\/strong> 1.651.200 prikaza, 14.778 lajkova, 690 komentara, 416 dijeljenja<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 49.672 prikaza, 3.092 lajka<\/li>\n\n\n\n<li><strong>Instagram objave:<\/strong> 51.541 prikaza, 5.000 lajkova<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ukupni rezultati: 1.752.413 prikaza i 22.870 lajkova<\/strong> \u2014 Kampanja je u\u010dinkovito dosegla ciljanu dobnu skupinu na obje platforme. Sadr\u017eaj na TikToku ostvario je daleko najve\u0107i doseg, potvrdiv\u0161i da je odabir platforme bio strate\u0161ka odluka.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampanja influencera na TikToku i Instagramu za pove\u0107anje prepoznatljivosti brenda Opel Astra: 7 influencera, doseg od preko 1,75 milijuna, gotovo 23.000 interakcija.<\/p>","protected":false},"featured_media":89,"template":"","case_category":[2],"class_list":["post-86","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Astra influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/hr\/esettanulmany\/opel-astra-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Astra influencer kamp\u00e1ny - 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