{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 Mo\u0107 TikToka"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TikTok je bio jasni ogla\u0161iva\u010dki trend 2021. godine.<\/strong> Zajedno s na\u0161im partnerima prilagodili smo na\u0161e offline kampanje digitalnom prostoru, pri \u010demu je TikTok \u010dinio okosnicu medijskog miksiranja \u2013 ostvariv\u0161i doseg od preko 70% i nadma\u0161iv\u0161i tradicionalne medije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U nastavku ispitujemo strate\u0161ke temelje kampanje Adrenalin Kid i ocjenjujemo rezultate slo\u017eene TikTok strategije koja je trajala gotovo tri mjeseca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt:<\/strong> Adrenalin Kid \u2013 TikTok kampanja<\/li>\n\n\n\n<li><strong>Platforma:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Razdoblje kampanje:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>Ciljana skupina:<\/strong> 13\u201317-godi\u0161njaci<\/li>\n\n\n\n<li><strong>Cilj:<\/strong> Pove\u0107anje prepoznatljivosti brenda i pove\u0107anje prodaje<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) Prva faza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U razdoblju od tri mjeseca podijelili smo devet animiranih videozapisa na profilu Adrenalin Kida, sve proizvedene od na\u0161e agencije. Tako\u0111er smo ih promovirali oglasima. Nakon svakog tre\u0107eg videa odr\u017eali smo izvla\u010denje nagrada me\u0111u onima koji su ostavili komentar, ukupno tri puta \u2013 dobitnici su objavljeni u videu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) Druga faza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U drugoj fazi emitirali smo sinkronizirani, profesionalni reklamni film: 15-sekundni spot televizijske kvalitete uz glazbu emitirao se tjedno u namjenskom reklamnom terminu. Ciljana publika: 13\u201317 godina. Postigli smo vi\u0161e nego dvostruko ve\u0107i doseg od planiranog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) Tre\u0107a faza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tre\u0107a faza bila je usmjerena na suradnju s utjecajnim osobama. U dvije faze anga\u017eirali smo 10 utjecajnih osoba, koje su na temelju smjernica izradile i podijelile vlastite TikTok videozapise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultati:<\/strong> Uzev\u0161i sve tri faze zajedno, postigli smo tro\u0161ak po kontaktu manji od pola forinta po osobi, a istovremeno ostvarili vi\u0161e od 110.000 aktivnih anga\u017emana (komentara, lajkova, dijeljenja) me\u0111u ciljanom publikom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trodjese\u010dna TikTok kampanja usmjerena na 13\u201317-godi\u0161njake: doseg 701 TP3T+, vi\u0161e od 110 000 interakcija, manje od pola forinta po kontaktu.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Kid \u2013 A TikTok ereje - 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