{"id":27,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"adrenalin-power-drink-tiktok-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/","title":{"rendered":"Adrenalin Power Drink \u2013 TikTok i influencer kampanja"},"content":{"rendered":"<p><strong>Sveobuhvatna marketin\u0161ka strategija i vi\u0161estupanjsko, vi\u0161eplatformsko lansiranje proizvoda.<\/strong> To su bile odlike na\u0161e najnovije promotivne kampanje za Adrenalin Power Drink, koja je provedena u \u010detiri faze na TikTok i YouTubeu. TikTok je ponovno \u010dinio okosnicu na\u0161e kampanje jer posjeduje neupitnu marketin\u0161ku mo\u0107 i omogu\u0107uje nam dosegivanje dobnih skupina koje smo \u017eeljeli ciljati u velikoj mjeri i na vrlo isplativ na\u010din.<\/p>\n<ul>\n<li><strong>Projekt:<\/strong> Adrenalin \u2013 TikTok kampanja<\/li>\n<li><strong>Platforme:<\/strong> TikTok, YouTube<\/li>\n<li><strong>Razdoblje kampanje:<\/strong> 2021.09. \u2013 2022.01.<\/li>\n<li><strong>Ciljana skupina:<\/strong> Starosna skupina 18\u201349<\/li>\n<li><strong>Cilj:<\/strong> Pove\u0107anje prepoznatljivosti brenda i pove\u0107anje prodaje<\/li>\n<\/ul>\n<h3>Odjeljak 1<\/h3>\n<p>Prvo smo razvili koncept za na\u0161ih sedam promotivnih videozapisa, koje smo producirali koriste\u0107i profesionalne studijske i postprodukcijske tehnike, uklju\u010duju\u0107i glasovne nadgovore i pozadinsku glazbu. Tako\u0111er smo promovirali objavljene reklame oglasnim kampanjama kako bismo dosegli \u0161iru ciljanu publiku. Sedam reklama od 15 sekundi podijeljeno je na Adrenalinovoj TikTok stranici tijekom razdoblja od tri mjeseca.<\/p>\n<h3>Odjeljak 2<\/h3>\n<p>U drugoj fazi usredoto\u010dili smo se na suradnju s utjecajnim osobama. U kampanju smo uklju\u010dili \u0161est influencera koji su predstavili proizvode i brend na svojim TikTok profilima. Influencerima smo dali samo nekoliko osnovnih smjernica; osim toga, produkciju i teme videozapisa prepustili smo u potpunosti njihovoj kreativnoj slobodi.<\/p>\n<h3>Odjeljak 3<\/h3>\n<p>Influenceri su proizveli jo\u0161 \u0161est kratkih videozapisa, koji su podijeljeni na slu\u017ebenom TikTok profilu Adrenalin Power Drink. Videozapisi koje su TikTok influenseri objavili samo na stranici Adrenalin donijeli su vi\u0161e od 1.000 novih pratitelja na njihove vlastite ra\u010dune.<\/p>\n<h3>Odjeljak 4<\/h3>\n<p>Zavr\u0161na faza na\u0161e kampanje bila je YouTube, gdje smo mjesec dana prikazivali promotivne videozapise proizvedene tijekom prve faze kao oglase u formatu 16:9.<\/p>\n<p><strong>Rezultati:<\/strong> Kombinacija tematskih promotivnih videozapisa studijske kvalitete i suradnji s utjecajnim osobama dosegla je vi\u0161e od 5 milijuna ljudi unutar preferiranih ciljnih skupina. Kampanja je na TikTok profil @AdrenalinPowerDrink donijela 3.500 odanih pratitelja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kampanja u \u010detiri faze na vi\u0161e platformi na TikTok-u i YouTube-u: 7 oglasa, 6 influencera, vi\u0161e od 5 milijuna impresija.<\/p>","protected":false},"featured_media":28,"template":"","case_category":[2,3],"class_list":["post-27","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/hr\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - 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