{"id":25,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"gancia-pezsgocsalad-influenszermarketing-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/hr\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","title":{"rendered":"Influencer marketin\u0161ka kampanja obitelji Gancia za pjenu\u0161avo vino"},"content":{"rendered":"<p><strong>Marketing utjecajnih osoba generira zna\u010dajnu medijsku pokrivenost, ali njegova prava vrijednost le\u017ei u preno\u0161enju poruke brenda.<\/strong> Strate\u0161ka marketin\u0161ka komunikacija osigurava autenti\u010dno i uvjerljivo predstavljanje brenda. Kampanja za asortiman Gancia pjenu\u0161avih vina dobar je primjer u\u010dinkovitog influencer marketinga u praksi.<\/p>\n<ul>\n<li><strong>Marka:<\/strong> Obitelj \u0161ampanjaca Gancia<\/li>\n<li><strong>Platforma:<\/strong> Instagram<\/li>\n<li><strong>Razdoblje kampanje:<\/strong> Rujan 2021. \u2013 sije\u010danj 2022.<\/li>\n<li><strong>Ciljana skupina:<\/strong> Uzrasna skupina 18\u201335 godina<\/li>\n<\/ul>\n<p>Cilj kampanje bio je pove\u0107ati prepoznatljivost brenda i potaknuti prodaju tijekom klju\u010dnog blagdanskog razdoblja. Povijest Gancije se\u017ee u 1850. godinu, kada je Carlo Gancia osnovao prvu talijansku ku\u0107u pjenu\u0161avih vina u Pijemonu \u2013 danas svjetsku ba\u0161tinu UNESCO-a. Brend predstavlja talijanski na\u010din \u017eivota i slavlje diljem svijeta.<\/p>\n<h3>Provedba kampanje<\/h3>\n<p>Odabrali smo 33 lifestyle mikro-utjecajnika nakon temeljite analize profila kako bismo osigurali autenti\u010dno predstavljanje brenda. Svaki je influencer objavio a\u017euriranje Instagram feeda i story s proizvodima Gancia u sve\u010danom ambijentu. Objave su se usredoto\u010dile na intimne blagdanske trenutke, Bo\u017ei\u0107 i nazdravljanje boljoj godini koja je pred nama. Sadr\u017eaj je bio <em>#gancija #Prva talijanska obitelj pjenu\u0161avih vina #pi\u0107eljepota<\/em> Koristili su hashtagove.<\/p>\n<h3>Rezultati<\/h3>\n<p>Zajedni\u010dka baza pratitelja influencera dosegla je ~900.000. Sadr\u017eaj je pregledano 268.565 puta od strane 256.000 korisnika. Objave su generirale gotovo 30.000 lajkova i 790 komentara. Broj pregleda storyja iznosio je 69.000 \u2013 izvanredan rezultat u eri sve kra\u0107ih raspona pa\u017enje.<\/p>\n<p>Vizuali kampanje postigli su standarde kvalitete \u010dasopisa, u\u010dinkovito prenose\u0107i sofisticiranu atmosferu primjerenu Gancijinom premium polo\u017eaju.<\/p>","protected":false},"excerpt":{"rendered":"<p>33 mikro-utjecatelja, 900.000 pratitelja, gotovo 30.000 lajkova \u2013 blagdanska kampanja premium brenda pjenu\u0161ca na Instagramu.<\/p>","protected":false},"featured_media":26,"template":"","case_category":[2,4],"class_list":["post-25","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/hr\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bebrand.hu\/hr\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:site_name\" content=\"BeBrand Agency\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"name\":\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"datePublished\":\"2026-04-15T19:42:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\",\"width\":728,\"height\":485},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\\\/\\\/bebrand.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"name\":\"BeBrand Agency\",\"description\":\"The NextGen Advertising Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bebrand.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\",\"name\":\"BeBrand Agency\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"width\":1023,\"height\":1023,\"caption\":\"BeBrand Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bebrand.hu\/hr\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","og_locale":"hr_HR","og_type":"article","og_title":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","og_description":"33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.","og_url":"https:\/\/bebrand.hu\/hr\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","og_site_name":"BeBrand Agency","og_image":[{"width":728,"height":485,"url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Procijenjeno vrijeme \u010ditanja":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","url":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","name":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency","isPartOf":{"@id":"https:\/\/bebrand.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage"},"image":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage"},"thumbnailUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","datePublished":"2026-04-15T19:42:11+00:00","breadcrumb":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#primaryimage","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png","width":728,"height":485},{"@type":"BreadcrumbList","@id":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/bebrand.hu\/"},{"@type":"ListItem","position":2,"name":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny"}]},{"@type":"WebSite","@id":"https:\/\/bebrand.hu\/#website","url":"https:\/\/bebrand.hu\/","name":"Agencija BeBrand","description":"Ogla\u0161iva\u010dka agencija NextGen","publisher":{"@id":"https:\/\/bebrand.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bebrand.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/bebrand.hu\/#organization","name":"Agencija BeBrand","url":"https:\/\/bebrand.hu\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","width":1023,"height":1023,"caption":"BeBrand Agency"},"image":{"@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/case_study\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/bebrand.hu\/hr\/wp-json\/wp\/v2\/case_category?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}