{"id":92,"date":"2026-05-02T13:20:21","date_gmt":"2026-05-02T11:20:21","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=92"},"modified":"2026-05-02T13:20:22","modified_gmt":"2026-05-02T11:20:22","slug":"szakma-sztar-fesztival-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/","title":{"rendered":"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny"},"content":{"rendered":"<p><strong>A XIX. Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1nya a BeBrand Agency \u00e9s a Magyar Kereskedelmi \u00e9s Iparkamara (MKIK) m\u00e1sodik k\u00f6z\u00f6s projektje volt.<\/strong> A tavalyi sikeres egy\u00fcttm\u0171k\u00f6d\u00e9s ut\u00e1n id\u00e9n is \u00fcgyn\u00f6ks\u00e9g\u00fcnk felelt az esem\u00e9ny influencer marketing kamp\u00e1ny\u00e1\u00e9rt, amelyben 10 v\u00e9lem\u00e9nyvez\u00e9rrel dolgoztunk egy\u00fctt Instagram, TikTok \u00e9s Facebook platformokon.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Megrendel\u0151:<\/strong> Magyar Kereskedelmi \u00e9s Iparkamara (MKIK)<\/li>\n\n\n\n<li><strong>Esem\u00e9ny:<\/strong> XIX. Szakma Szt\u00e1r Fesztiv\u00e1l<\/li>\n\n\n\n<li><strong>Platformok:<\/strong> Instagram, TikTok, Facebook<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2026. m\u00e1rcius<\/li>\n\n\n\n<li><strong>C\u00e9lcsoport:<\/strong> di\u00e1kok, sz\u00fcl\u0151k, oktat\u00f3k<\/li>\n\n\n\n<li><strong>Helysz\u00edn:<\/strong> Hungexpo, Budapest<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A kamp\u00e1ny c\u00e9ljai<\/h2>\n\n\n\n<p>A Szakma Szt\u00e1r Fesztiv\u00e1l az orsz\u00e1g legnagyobb p\u00e1lyaorient\u00e1ci\u00f3s rendezv\u00e9nye, ahol t\u00f6bb mint 50 szakm\u00e1ban k\u00f6zel 200 di\u00e1k m\u00e9ri \u00f6ssze tud\u00e1s\u00e1t. A kamp\u00e1ny els\u0151dleges c\u00e9lja az esem\u00e9ny orsz\u00e1gos ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se \u00e9s a szakmatanul\u00e1s n\u00e9pszer\u0171s\u00edt\u00e9se volt a p\u00e1lyav\u00e1laszt\u00e1s el\u0151tt \u00e1ll\u00f3 fiatalok \u00e9s sz\u00fcleik k\u00f6r\u00e9ben.<\/p>\n\n\n\n<p>A kamp\u00e1ny f\u0151 \u00fczenetei: \u201eTanulj szakm\u00e1t \u00e9s legy\u00e9l Te a szakm\u00e1d szt\u00e1rja!&#8221; \u2014 a szakk\u00e9pz\u00e9s mint vonz\u00f3 \u00e9s perspektivikus karrier\u00fat bemutat\u00e1sa, az interakt\u00edv \u00e9s \u00e9lm\u00e9nyalap\u00fa programok n\u00e9pszer\u0171s\u00edt\u00e9se, valamint a Szakma Szt\u00e1r Fesztiv\u00e1l webalkalmaz\u00e1s\u00e1nak megismertet\u00e9se a c\u00e9lcsoporttal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Megval\u00f3s\u00edt\u00e1s<\/h2>\n\n\n\n<p>A kamp\u00e1nyban 10 influenszer vett r\u00e9szt, akik \u00f6sszesen 46 tartalmat k\u00e9sz\u00edtettek h\u00e1rom platformon. A v\u00e9lem\u00e9nyvez\u00e9rek Instagram Reels vide\u00f3kat, TikTok vide\u00f3kat \u00e9s Facebook vide\u00f3s tartalmakat gy\u00e1rtottak. A tartalmak egy r\u00e9sze a fesztiv\u00e1l helysz\u00edn\u00e9r\u0151l, \u00e9l\u0151ben k\u00e9sz\u00fclt, bemutatva a versenyeket, az interakt\u00edv programokat \u00e9s a szakmai bemutat\u00f3kat. A kommunik\u00e1ci\u00f3 sor\u00e1n kiemelt hangs\u00falyt kapott a szakm\u00e1k soksz\u00edn\u0171s\u00e9ge, az innov\u00e1ci\u00f3 \u00e9s a fiatalokat megsz\u00f3l\u00edt\u00f3, hiteles hangnem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eredm\u00e9nyek<\/h2>\n\n\n\n<p>A kamp\u00e1ny platformonk\u00e9nti el\u00e9r\u00e9sei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram Reels:<\/strong> 20 tartalom<\/li>\n\n\n\n<li><strong>TikTok vide\u00f3k:<\/strong> 21 tartalom<\/li>\n\n\n\n<li><strong>Facebook vide\u00f3k:<\/strong> 5 tartalom<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00d6sszes\u00edtett eredm\u00e9nyek: 1 531 381 impression, 31 663 like, 308 komment \u00e9s 1 641 ment\u00e9s<\/strong> \u2014 a kamp\u00e1ny kiemelked\u0151 el\u00e9r\u00e9st produk\u00e1lt \u00e9s sikeresen j\u00e1rult hozz\u00e1 a Szakma Szt\u00e1r Fesztiv\u00e1l orsz\u00e1gos ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9hez \u00e9s a szakk\u00e9pz\u00e9s n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9hez.<\/p>","protected":false},"excerpt":{"rendered":"<p>Influencer kamp\u00e1ny a XIX. Szakma Szt\u00e1r Fesztiv\u00e1l n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re az MKIK megb\u00edz\u00e1s\u00e1b\u00f3l: 10 influenszer, 46 tartalom, 1,53 milli\u00f3+ el\u00e9r\u00e9s h\u00e1rom platformon. M\u00e1sodik \u00e9ve egy\u00fcttm\u0171k\u00f6d\u0151 partner\u00fcnk.<\/p>","protected":false},"featured_media":0,"template":"","case_category":[2],"class_list":["post-92","case_study","type-case_study","status-publish","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"Influencer kamp\u00e1ny a XIX. 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