{"id":92,"date":"2026-05-02T13:20:21","date_gmt":"2026-05-02T11:20:21","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=92"},"modified":"2026-05-02T13:20:22","modified_gmt":"2026-05-02T11:20:22","slug":"szakma-sztar-fesztival-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/","title":{"rendered":"Szakma Szt\u00e1r Festival influencer campaign"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>The influencer campaign for the 19th Trade Star Festival was the second joint project between BeBrand Agency and the Hungarian Chamber of Commerce and Industry (MKIK).<\/strong> Following last year\u2019s successful collaboration, our agency was once again responsible for the event\u2019s influencer marketing campaign this year, in which we worked with 10 influencers across Instagram, TikTok and Facebook.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client:<\/strong> Hungarian Chamber of Commerce and Industry (MKIK)<\/li>\n\n\n\n<li><strong>Event:<\/strong> 19th Trade Stars Festival<\/li>\n\n\n\n<li><strong>Platforms:<\/strong> Instagram, TikTok, Facebook<\/li>\n\n\n\n<li><strong>Campaign period:<\/strong> March 2026<\/li>\n\n\n\n<li><strong>Target group:<\/strong> pupils, parents, teachers<\/li>\n\n\n\n<li><strong>Venue:<\/strong> Hungexpo, Budapest<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The campaign\u2019s objectives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Vocational Star Festival is the country\u2019s largest career guidance event, where nearly 200 students compete in over 50 trades. The primary aim of the campaign was to raise the event\u2019s profile nationwide and to promote vocational training amongst young people facing career choices and their parents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s key messages: \u201eLearn a trade and become a star in your field!\u201d \u2014 to present vocational training as an attractive and promising career path, to promote interactive and experience-based programmes, and to introduce the target group to the \u2018Szakma Szt\u00e1r\u2019 Festival\u2019s web application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten influencers took part in the campaign, producing a total of 46 pieces of content across three platforms. The influencers created Instagram Reels videos, TikTok videos and Facebook video content. Some of the content was filmed live from the festival venue, showcasing the competitions, interactive programmes and professional demonstrations. The communication campaign placed particular emphasis on the diversity of the trades, innovation and an authentic tone that resonated with young people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s reach by platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram Reels:<\/strong> 20 contents<\/li>\n\n\n\n<li><strong>TikTok videos:<\/strong> 21 contents<\/li>\n\n\n\n<li><strong>Facebook videos:<\/strong> 5 Contents<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Overall results: 1,531,381 impressions, 31,663 likes, 308 comments and 1,641 saves<\/strong> \u2014 The campaign achieved outstanding reach and successfully contributed to raising the national profile of the Szakma Szt\u00e1r Festival and promoting vocational training.<\/p>","protected":false},"excerpt":{"rendered":"<p>An influencer campaign to promote the 19th Trade Star Festival, commissioned by the MKIK: 10 influencers, 46 pieces of content, over 1.53 million impressions across three platforms. We have been working with them for the second year running.<\/p>","protected":false},"featured_media":0,"template":"","case_category":[2],"class_list":["post-92","case_study","type-case_study","status-publish","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/szakma-sztar-fesztival-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szakma Szt\u00e1r Fesztiv\u00e1l influencer kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"Influencer kamp\u00e1ny a XIX. 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