{"id":91,"date":"2026-05-02T13:03:26","date_gmt":"2026-05-02T11:03:26","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=91"},"modified":"2026-05-02T13:32:21","modified_gmt":"2026-05-02T11:32:21","slug":"petchef-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/petchef-influencer-kampany\/","title":{"rendered":"PetChef influencer kamp\u00e1ny"},"content":{"rendered":"<p><strong>A PetChef Hungary influencer kamp\u00e1nya a BeBrand Agency egyik legnagyobb pr\u00e9mium FMCG projektje volt, amelyben Instagram \u00e9s TikTok platformokon 20 v\u00e9lem\u00e9nyvez\u00e9rrel dolgoztunk egy\u00fctt.<\/strong> A kamp\u00e1ny c\u00e9lja a PetChef pr\u00e9mium kutyaeledel m\u00e1rkaismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se \u00e9s az eg\u00e9szs\u00e9ges kutyat\u00e1pl\u00e1l\u00e1s n\u00e9pszer\u0171s\u00edt\u00e9se volt.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e1rka:<\/strong> PetChef Hungary<\/li>\n\n\n\n<li><strong>Platformok:<\/strong> Instagram, TikTok<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2024<\/li>\n\n\n\n<li><strong>C\u00e9lcsoport:<\/strong> kutyatulajdonosok<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A kamp\u00e1ny c\u00e9ljai<\/h2>\n\n\n\n<p>A kamp\u00e1ny f\u0151 \u00fczenete a PetChef pr\u00e9mium kutyaeledel el\u0151nyeinek bemutat\u00e1sa volt. A kommunik\u00e1ci\u00f3 k\u00e9t f\u0151 pill\u00e9rre \u00e9p\u00fclt: mi\u00e9rt j\u00f3 a kuty\u00e1nak (eg\u00e9szs\u00e9ges, term\u00e9szetes alapanyagok, kiegyens\u00falyozott t\u00e1pl\u00e1l\u00e1s) \u00e9s mi\u00e9rt j\u00f3 a gazdinak (k\u00e9nyelmes, megb\u00edzhat\u00f3, pr\u00e9mium min\u0151s\u00e9g). A v\u00e9lem\u00e9nyvez\u00e9rek saj\u00e1t kuty\u00e1ikkal mutatt\u00e1k be a term\u00e9ket, hiteles \u00e9s szem\u00e9lyes tartalmat gy\u00e1rtva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Megval\u00f3s\u00edt\u00e1s<\/h2>\n\n\n\n<p>A k\u00e9tl\u00e9pcs\u0151s kamp\u00e1nyban 20 influenszer vett r\u00e9szt. A kamp\u00e1ny sor\u00e1n a f\u00f3kuszt az Instagram platformra helyezt\u00fck, ahol a r\u00e9sztvev\u0151k statikus \u00e9s mozg\u00f3k\u00e9pes tartalmakat (posztok \u00e9s Reels vide\u00f3k) gy\u00e1rtottak \u00e9s tettek k\u00f6zz\u00e9. TikTokon kieg\u00e9sz\u00edt\u00e9sk\u00e9nt tov\u00e1bbi vide\u00f3s tartalmakat publik\u00e1ltak v\u00e9lem\u00e9nyvez\u00e9reink.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eredm\u00e9nyek<\/h2>\n\n\n\n<p>A kamp\u00e1ny platformonk\u00e9nti el\u00e9r\u00e9sei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram posztok:<\/strong> 69 758 impression<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 94 627 impression<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> 21 854 impression<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00d6sszes\u00edtett eredm\u00e9ny: 186 239 impression<\/strong> \u2014 a kamp\u00e1ny sikeresen n\u00f6velte a PetChef m\u00e1rkaismerts\u00e9g\u00e9t \u00e9s az eg\u00e9szs\u00e9ges kutyat\u00e1pl\u00e1l\u00e1s ir\u00e1nti \u00e9rdekl\u0151d\u00e9st a c\u00e9lcsoportban.<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram \u00e9s TikTok influencer kamp\u00e1ny a PetChef Hungary pr\u00e9mium kutyaeledel n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re: 20 influenszer, 186 000+ el\u00e9r\u00e9s h\u00e1rom platformon.<\/p>","protected":false},"featured_media":94,"template":"","case_category":[2],"class_list":["post-91","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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