{"id":90,"date":"2026-05-02T13:02:34","date_gmt":"2026-05-02T11:02:34","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=90"},"modified":"2026-05-02T13:27:40","modified_gmt":"2026-05-02T11:27:40","slug":"foxpost-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/foxpost-influencer-kampany\/","title":{"rendered":"FoxPost influencer kamp\u00e1ny"},"content":{"rendered":"<p><strong>A FoxPost influencer kamp\u00e1nya a BeBrand Agency egyik \u00e1tfog\u00f3 logisztikai projektje volt, amelyben TikTok \u00e9s Instagram platformokon 10 v\u00e9lem\u00e9nyvez\u00e9rrel dolgoztunk egy\u00fctt.<\/strong> A kamp\u00e1ny c\u00e9lja a FoxPost csomagpontos szolg\u00e1ltat\u00e1sainak m\u00e1rkaismerts\u00e9g-n\u00f6vel\u00e9se \u00e9s a csomagfelad\u00e1s eduk\u00e1ci\u00f3ja volt a 25\u201350 \u00e9ves koroszt\u00e1lyban.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e1rka:<\/strong> FoxPost<\/li>\n\n\n\n<li><strong>Platformok:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2022. november\u2013december<\/li>\n\n\n\n<li><strong>C\u00e9lcsoport:<\/strong> 25\u201350 \u00e9ves koroszt\u00e1ly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A kamp\u00e1ny c\u00e9ljai<\/h2>\n\n\n\n<p>A briefben r\u00f6gz\u00edtett els\u0151dleges kommunik\u00e1ci\u00f3s c\u00e9lok bemutat\u00e1sa volt az influenszerek f\u0151 feladata: a k\u00f6rnyezettudatoss\u00e1g, a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny \u00e9s technol\u00f3gia bemutat\u00e1sa, el\u0151nyeinek szeml\u00e9ltet\u00e9se, valamint a csomagfelad\u00e1s folyamat\u00e1nak \u00e9s az applik\u00e1ci\u00f3 funkci\u00f3inak ismertet\u00e9se. A v\u00e9lem\u00e9nyvez\u00e9rek \u00e1ltal megval\u00f3s\u00edtott kreat\u00edv koncepci\u00f3t az \u00e1ltaluk k\u00e9pviselt \u00e9rt\u00e9kekhez, st\u00edlusukhoz \u00e9s profiljuk tematik\u00e1j\u00e1hoz igaz\u00edtottuk.<\/p>\n\n\n\n<p>A kamp\u00e1ny f\u0151 c\u00e9ljai: m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se a megc\u00e9lzott koroszt\u00e1lyokban, eduk\u00e1ci\u00f3 a technol\u00f3gia-szkepticizmus m\u00e9rs\u00e9kl\u00e9s\u00e9\u00e9rt, \u00e9s a k\u00f6rnyezettudatos, gyors, egyszer\u0171 csomagk\u00fcld\u00e9s \u00e9s -felad\u00e1s n\u00e9pszer\u0171s\u00edt\u00e9se.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Megval\u00f3s\u00edt\u00e1s<\/h2>\n\n\n\n<p>A k\u00e9tl\u00e9pcs\u0151s kamp\u00e1nyban 10 influenszer vett r\u00e9szt. Az Instagramon v\u00e9lem\u00e9nyvez\u00e9renk\u00e9nt 1 db posztot, 1 db storyt \u00e9s 1 db Reels vide\u00f3t gy\u00e1rtottak (\u00f6sszesen 18 db tartalom), tov\u00e1bb\u00e1 5 szem\u00e9ly vide\u00f3s tartalmat k\u00e9sz\u00edtett a TikTok fel\u00fclet\u00e9re is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eredm\u00e9nyek<\/h2>\n\n\n\n<p>A kamp\u00e1ny platformonk\u00e9nti el\u00e9r\u00e9sei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> (18 tartalom): 102 935 impression, 7 898 like, 132 komment<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (5 vide\u00f3): 172 175 impression, 5 367 like, 109 megoszt\u00e1s<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00d6sszes\u00edtett eredm\u00e9ny: 275 110 impression \u00e9s 13 265 like<\/strong> \u2014 a kamp\u00e1ny sikeresen n\u00f6velte a FoxPost m\u00e1rkaismerts\u00e9g\u00e9t \u00e9s eduk\u00e1lta a c\u00e9lcsoportot a csomagpontos szolg\u00e1ltat\u00e1sokr\u00f3l.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok \u00e9s Instagram influencer kamp\u00e1ny a FoxPost m\u00e1rkaismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re: 10 influenszer, 275 000+ el\u00e9r\u00e9s, t\u00f6bb mint 13 000 interakci\u00f3.<\/p>","protected":false},"featured_media":93,"template":"","case_category":[2],"class_list":["post-90","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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