{"id":86,"date":"2026-05-02T13:15:04","date_gmt":"2026-05-02T11:15:04","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=86"},"modified":"2026-05-02T13:31:10","modified_gmt":"2026-05-02T11:31:10","slug":"opel-astra-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/opel-astra-influencer-kampany\/","title":{"rendered":"Opel Astra influencer kamp\u00e1ny"},"content":{"rendered":"<p><strong>Az Opel Astra influencer kamp\u00e1nya a BeBrand Agency egyik leg\u00f6sszetettebb aut\u00f3ipari projektje volt, amelyben TikTok \u00e9s Instagram platformokon 7 v\u00e9lem\u00e9nyvez\u00e9rrel dolgoztunk egy\u00fctt.<\/strong> A kamp\u00e1ny c\u00e9lja az Opel Astra meg\u00fajult modellj\u00e9nek bemutat\u00e1sa \u00e9s a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se volt a 30\u201350 \u00e9ves koroszt\u00e1lyban.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e1rka:<\/strong> Opel (Astra)<\/li>\n\n\n\n<li><strong>Platformok:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2023. m\u00e1jus<\/li>\n\n\n\n<li><strong>C\u00e9lcsoport:<\/strong> 30\u201350 \u00e9ves n\u0151i \u00e9s f\u00e9rfi koroszt\u00e1ly<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Opel Astra 2023 influenszer kamp\u00e1ny (BeBrand)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oTss8XjBokI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/bebrand.hu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A kamp\u00e1ny c\u00e9ljai<\/h2>\n\n\n\n<p>A briefben r\u00f6gz\u00edtett els\u0151dleges kommunik\u00e1ci\u00f3s c\u00e9lok bemutat\u00e1sa volt az influenszerek f\u0151 feladata: a k\u00f6rnyezettudatoss\u00e1g, a n\u00e9met min\u0151s\u00e9g \u00e9s diz\u00e1jn, a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny \u00e9s technol\u00f3gia bemutat\u00e1sa, valamint a modell meg\u00fajul\u00e1s\u00e1nak ismertet\u00e9se. A v\u00e9lem\u00e9nyvez\u00e9rek \u00e1ltal megval\u00f3s\u00edtott kreat\u00edv koncepci\u00f3t az \u00e1ltaluk k\u00e9pviselt \u00e9rt\u00e9kekhez, st\u00edlusukhoz \u00e9s profiljuk tematik\u00e1j\u00e1hoz igaz\u00edtottuk.<\/p>\n\n\n\n<p>A kamp\u00e1ny f\u0151 \u00fczenetei: az Astra mint diz\u00e1jn szimb\u00f3lum, mark\u00e1ns karakter, magas min\u0151s\u00e9g k\u00edv\u00fcl-bel\u00fcl. Kiemelten kommunik\u00e1ltuk a k\u00f6rnyezettudatoss\u00e1got (plug-in hibrid \u00e9s tiszt\u00e1n elektromos v\u00e1ltozat), a cutting-edge technol\u00f3gi\u00e1t (digit\u00e1lis vezet\u0151t\u00e9r, s\u00e1vv\u00e1lt\u00f3asszisztens, IntelliAir leveg\u0151min\u0151s\u00e9g ellen\u0151rz\u0151 rendszer) \u00e9s a n\u00e9met tervez\u00e9s-gy\u00e1rt\u00e1s h\u00e1tter\u00e9t (#MadeInR\u00fcsselsheim).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Megval\u00f3s\u00edt\u00e1s<\/h2>\n\n\n\n<p>A k\u00e9tl\u00e9pcs\u0151s kamp\u00e1nyban 7 influenszer vett r\u00e9szt. A f\u00f3kuszt a TikTok platformra helyezt\u00fck, ahol a r\u00e9sztvev\u0151k vide\u00f3s tartalmat gy\u00e1rtottak \u00e9s tettek k\u00f6zz\u00e9. Instagramon kieg\u00e9sz\u00edt\u00e9sk\u00e9nt minden v\u00e9lem\u00e9nyvez\u00e9r 1 db bejegyz\u00e9st, 1 db Instagram storyt \u00e9s 1 db Reels vide\u00f3t publik\u00e1lt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eredm\u00e9nyek<\/h2>\n\n\n\n<p>A kamp\u00e1ny platformonk\u00e9nti el\u00e9r\u00e9sei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok vide\u00f3k:<\/strong> 1 651 200 impression, 14 778 like, 690 comment, 416 share<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 49 672 impression, 3 092 like<\/li>\n\n\n\n<li><strong>Instagram posztok:<\/strong> 51 541 impression, 5 000 like<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00d6sszes\u00edtett eredm\u00e9ny: 1 752 413 impression \u00e9s 22 870 like<\/strong> \u2014 a kamp\u00e1ny hat\u00e9konyan \u00e9rte el a megc\u00e9lzott koroszt\u00e1lyt mindk\u00e9t platformon. A TikTok tartalmak messze a legnagyobb el\u00e9r\u00e9st gener\u00e1lt\u00e1k, igazolva a platformv\u00e1laszt\u00e1s strat\u00e9giai d\u00f6nt\u00e9s\u00e9t.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok \u00e9s Instagram influencer kamp\u00e1ny az Opel Astra m\u00e1rkaismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re: 7 influenszer, 1,75 milli\u00f3+ el\u00e9r\u00e9s, k\u00f6zel 23 000 interakci\u00f3.<\/p>","protected":false},"featured_media":89,"template":"","case_category":[2],"class_list":["post-86","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Astra influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/opel-astra-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Astra influencer kamp\u00e1ny - 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