A few years ago, they burst onto the advertising scene so suddenly that we were left reeling; today, they have become such an integral part of the online landscape that we couldn\u2019t even imagine web marketing without them. Who are we talking about? The figures who have been gaining ever greater prominence in tandem with the spread of the social media boom: influencers.<\/p>\n
The essence of the concept is the English influence<\/em> The answer lies in the word \u2018influence\u2019. The term is not new \u2013 it was already in use within traditional media circles as far back as the 1950s \u2013 but it has taken on a new meaning in the online world.<\/p>\n The most important qualities of influencers are the credibility and trust they build with their followers. User-generated profiles bring a level of intimacy to social media that was previously unimaginable.<\/p>\n First and foremost, we must choose influencers whose personality and profile are in line with the brand\u2019s image and the campaign\u2019s message. Your own target audience should be represented among their followers \u2013 the ratio of likes to followers is a telling figure.<\/p>\n When it comes to content-related terms, we can talk about dedicated and mentioned content, sponsorship or shout-outs. The amount of the payment depends on the number of followers, the nature of the product and the specifics of the campaign.<\/p>\n Formal requirements: Everything can be measured online: the swipe-up feature, promotional codes, click-through rates, hashtags, likes and shares. At the end of the campaign, an analytics report wraps up the work.<\/p>\n A clearly defined code of conduct makes collaboration much easier. A list of dos and don\u2019ts for our selected influencers \u2013 set out in a contract.<\/p>\n With four years\u2019 experience and a network of over 1,000 influencers, BeBrand bridges the gap between advertisers and opinion leaders, selecting the profiles that best suit the brand and organising the entire campaign.<\/p>","protected":false},"excerpt":{"rendered":" Influencer categories, selection criteria, measurability, legal disclosures. Everything you need to know for a credible campaign.<\/p>","protected":false},"featured_media":36,"template":"","case_category":[2],"class_list":["post-35","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"\nInfluencer categories<\/h3>\n
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Credibility and trust<\/h3>\n
Selection criteria<\/h3>\n
Advertising opportunities<\/h3>\n
Mandatory markings<\/h3>\n
#reklam<\/code>, 1TP5 Sponsored content<\/code>, #hird-year students<\/code>. The Competition Authority does not look kindly on these falling behind.<\/p>\nMeasurement and Analytics<\/h3>\n
The Influencer Guide<\/h3>\n
The BeBrand solution<\/h3>\n