{"id":31,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/"},"modified":"2026-04-15T19:42:13","modified_gmt":"2026-04-15T19:42:13","slug":"szovjetszkoje-igrisztoje-influenszer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/","title":{"rendered":"Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny"},"content":{"rendered":"<p><strong>Hogyan lett egy eredetileg outdoor eszk\u00f6z\u00f6kkel megval\u00f3s\u00edtani k\u00edv\u00e1nt kamp\u00e1nyb\u00f3l influenszer egy\u00fcttm\u0171k\u00f6d\u00e9s?<\/strong> \u00cdme egy gyakorlati p\u00e9lda, amely azt mutatja, hogy a v\u00edrushelyzet okozta kih\u00edv\u00e1sok megfelel\u0151 d\u00f6nt\u00e9ssel kedvez\u0151 ir\u00e1nyba ford\u00edthat\u00f3k.<\/p>\n<p>A Szovjetszkoje bubor\u00e9kok k\u00fclt\u00e9ri kamp\u00e1ny\u00e1t az otthonmaradt c\u00e9lk\u00f6z\u00f6ns\u00e9g el\u00e9r\u00e9s\u00e9nek neh\u00e9zs\u00e9ge miatt \u00e1t kellett alak\u00edtani. Az Instagramra val\u00f3 \u00e1tk\u00f6lt\u00f6z\u00e9s pontosabb c\u00e9lz\u00e1st \u00e9s m\u00e9rhet\u0151 eredm\u00e9nyeket tett lehet\u0151v\u00e9 \u2013 ellent\u00e9tben az outdoor eszk\u00f6z\u00f6kkel.<\/p>\n<p><strong>Kamp\u00e1ny c\u00e9ljai:<\/strong><\/p>\n<ul>\n<li>M\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se<\/li>\n<li>18\u201340 \u00e9ves koroszt\u00e1ly el\u00e9r\u00e9se<\/li>\n<\/ul>\n<p>A december h\u00f3napban fut\u00f3 kamp\u00e1ny 40 mikro- \u00e9s 30 makro-influenszert foglalkoztatott, akik \u00f6sszesen <strong>2,5 milli\u00f3 felhaszn\u00e1l\u00f3t \u00e9rtek el<\/strong>. Biztosan \u00e1ll\u00edthat\u00f3, hogy t\u00f6bb mint 1 milli\u00f3 potenci\u00e1lis v\u00e1s\u00e1rl\u00f3hoz jutott el a kamp\u00e1ny.<\/p>\n<p><strong>A sz\u00e1mok:<\/strong> Az el\u00e9r\u00e9s szem\u00e9lyenk\u00e9nti k\u00f6lts\u00e9ge kevesebb volt 1 forintn\u00e1l \u2013 rendk\u00edv\u00fcli k\u00f6lts\u00e9ghat\u00e9konys\u00e1g.<\/p>","protected":false},"excerpt":{"rendered":"<p>Outdoor kamp\u00e1nyb\u00f3l COVID miatt Instagram influencer kamp\u00e1ny: 40 mikro + 30 makro influenszer, 2,5 milli\u00f3 el\u00e9r\u00e9s.<\/p>","protected":false},"featured_media":32,"template":"","case_category":[2,4],"class_list":["post-31","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - 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