{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 A TikTok ereje"},"content":{"rendered":"<p><strong>2021 egy\u00e9rtelm\u0171 hirdet\u00e9si trendje a TikTok volt.<\/strong> Partnereinkkel az offline kamp\u00e1nyokat a digit\u00e1lis t\u00e9rbe adapt\u00e1ltuk, ahol a TikTok a m\u00e9diamix gerinc\u00e9t adta \u2013 t\u00f6bb mint 70%-os el\u00e9r\u00e9ssel fel\u00fclm\u00falva a hagyom\u00e1nyos m\u00e9di\u00e1k eredm\u00e9nyeit.<\/p>\n\n\n\n<p>Az al\u00e1bbiakban az Adrenalin Kid kamp\u00e1ny strat\u00e9giai alapjait vizsg\u00e1ljuk, \u00e9s \u00e9rt\u00e9kelj\u00fck a k\u00f6zel h\u00e1romh\u00f3napos komplex TikTok strat\u00e9gia eredm\u00e9nyeit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt:<\/strong> Adrenalin Kid \u2013 TikTok kamp\u00e1ny<\/li>\n\n\n\n<li><strong>Platform:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>C\u00e9lcsoport:<\/strong> 13\u201317 \u00e9ves koroszt\u00e1ly<\/li>\n\n\n\n<li><strong>C\u00e9l:<\/strong> M\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s t\u00e1mogat\u00e1sa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) Els\u0151 szakasz<\/h3>\n\n\n\n<p>Az Adrenalin Kid profilj\u00e1n 3 h\u00f3nap alatt 9 db anim\u00e1lt vide\u00f3t osztottunk meg, \u00fcgyn\u00f6ks\u00e9g\u00fcnk el\u0151\u00e1ll\u00edt\u00e1s\u00e1ban. Ezeket hirdet\u00e9ssel is t\u00e1mogattuk. Minden 3. vide\u00f3 ut\u00e1n nyerem\u00e9nyj\u00e1t\u00e9kot hirdett\u00fcnk a kommentel\u0151k k\u00f6z\u00f6tt, \u00f6sszesen 3 alkalommal \u2013 a nyertesek kihirdet\u00e9se vide\u00f3s form\u00e1ban t\u00f6rt\u00e9nt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) M\u00e1sodik szakasz<\/h3>\n\n\n\n<p>A m\u00e1sodik szakaszban szinkroniz\u00e1lt, professzion\u00e1lis rekl\u00e1mfilmet jelen\u00edtett\u00fcnk meg: 15 m\u00e1sodperces, TV min\u0151s\u00e9g\u0171, zen\u00e9s spot futott heti rendszeress\u00e9ggel, dedik\u00e1lt hirdet\u00e9si kerettel. C\u00e9lcsoport: 13\u201317 \u00e9v. A tervezett el\u00e9r\u00e9s t\u00f6bb mint dupl\u00e1ja teljes\u00fclt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) Harmadik szakasz<\/h3>\n\n\n\n<p>A harmadik szakasz az influenszer egy\u00fcttm\u0171k\u00f6d\u00e9sek\u00e9 volt. K\u00e9t \u00fctemben 10 influenszert vontunk be, akik a brief alapj\u00e1n saj\u00e1t TikTok vide\u00f3kat k\u00e9sz\u00edtettek \u00e9s osztottak meg.<\/p>\n\n\n\n<p><strong>Eredm\u00e9nyek:<\/strong> Mindh\u00e1rom szakaszt \u00f6sszes\u00edtve kevesebb mint f\u00e9l forintos egy f\u0151re jut\u00f3 kontaktus k\u00f6lts\u00e9get \u00e9rt\u00fcnk el, mik\u00f6zben t\u00f6bb mint 110 000 akt\u00edv engagement (komment, like, megoszt\u00e1s) sz\u00fcletett a c\u00e9lk\u00f6z\u00f6ns\u00e9g k\u00f6r\u00e9ben.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1romh\u00f3napos TikTok kamp\u00e1ny a 13\u201317 \u00e9ves koroszt\u00e1lynak: 70%+ el\u00e9r\u00e9s, 110 000+ engagement, kevesebb mint f\u00e9l forint \/ kontakt.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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