{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 The Power of TikTok"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TikTok was the clear advertising trend of 2021.<\/strong> Together with our partners, we adapted our offline campaigns for the digital space, where TikTok formed the backbone of the media mix \u2013 achieving a reach of over 70% and outperforming traditional media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we examine the strategic foundations of the Adrenalin Kid campaign and evaluate the results of the complex TikTok strategy, which ran for nearly three months.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Project:<\/strong> Adrenalin Kid \u2013 TikTok campaign<\/li>\n\n\n\n<li><strong>Platform:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Campaign period:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>Target group:<\/strong> 13\u201317 age group<\/li>\n\n\n\n<li><strong>Objective:<\/strong> Increasing brand awareness and boosting sales<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) First stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over a period of three months, we shared nine animated videos on Adrenalin Kid\u2019s profile, all produced by our agency. We also promoted these with adverts. After every third video, we ran a prize draw amongst those who commented, on three occasions in total \u2013 the winners were announced in a video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) Second stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the second phase, we aired a synchronised, professional advertising film: a 15-second, TV-quality spot set to music was broadcast weekly within a dedicated advertising block. Target audience: 13\u201317 years. We achieved more than double the planned reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) Third stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The third phase focused on collaborations with influencers. We engaged 10 influencers in two phases, who created and shared their own TikTok videos based on the brief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong> Taking all three phases together, we achieved a cost per contact of less than half a forint per person, whilst generating more than 110,000 active engagements (comments, likes, shares) amongst the target audience.<\/p>","protected":false},"excerpt":{"rendered":"<p>A three-month TikTok campaign targeting 13\u201317-year-olds: 70%+ reach, 110,000+ engagements, less than half a forint per contact.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"H\u00e1romh\u00f3napos TikTok kamp\u00e1ny a 13\u201317 \u00e9ves koroszt\u00e1lynak: 70%+ el\u00e9r\u00e9s, 110 000+ engagement, kevesebb mint f\u00e9l forint \/ kontakt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/\" \/>\n<meta property=\"og:site_name\" content=\"BeBrand Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T10:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\",\"name\":\"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"datePublished\":\"2026-04-15T19:42:13+00:00\",\"dateModified\":\"2026-05-02T10:49:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ancsi-posztok-12.png\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/adrenalin-kid-tiktok-esettanulmany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\\\/\\\/bebrand.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adrenalin Kid \u2013 A TikTok ereje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#website\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"name\":\"BeBrand Agency\",\"description\":\"The NextGen Advertising Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bebrand.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#organization\",\"name\":\"BeBrand Agency\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"contentUrl\":\"https:\\\/\\\/bebrand.hu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-logo-bebrand.png\",\"width\":1023,\"height\":1023,\"caption\":\"BeBrand Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/bebrand.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","og_locale":"en_GB","og_type":"article","og_title":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","og_description":"H\u00e1romh\u00f3napos TikTok kamp\u00e1ny a 13\u201317 \u00e9ves koroszt\u00e1lynak: 70%+ el\u00e9r\u00e9s, 110 000+ engagement, kevesebb mint f\u00e9l forint \/ kontakt.","og_url":"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","og_site_name":"BeBrand Agency","article_modified_time":"2026-05-02T10:49:16+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","url":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","name":"Adrenalin Kid \u2013 A TikTok ereje - BeBrand Agency","isPartOf":{"@id":"https:\/\/bebrand.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage"},"image":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage"},"thumbnailUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","datePublished":"2026-04-15T19:42:13+00:00","dateModified":"2026-05-02T10:49:16+00:00","breadcrumb":{"@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#primaryimage","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Ancsi-posztok-12.png","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/bebrand.hu\/"},{"@type":"ListItem","position":2,"name":"Adrenalin Kid \u2013 A TikTok ereje"}]},{"@type":"WebSite","@id":"https:\/\/bebrand.hu\/#website","url":"https:\/\/bebrand.hu\/","name":"BeBrand Agency","description":"The NextGen Advertising Agency","publisher":{"@id":"https:\/\/bebrand.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bebrand.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/bebrand.hu\/#organization","name":"BeBrand Agency","url":"https:\/\/bebrand.hu\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/","url":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","contentUrl":"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/cropped-logo-bebrand.png","width":1023,"height":1023,"caption":"BeBrand Agency"},"image":{"@id":"https:\/\/bebrand.hu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/case_study\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/bebrand.hu\/en\/wp-json\/wp\/v2\/case_category?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}