{"id":27,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"adrenalin-power-drink-tiktok-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/","title":{"rendered":"Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny"},"content":{"rendered":"<p><strong>Komplex hirdet\u00e9si strat\u00e9gia \u00e9s t\u00f6bb l\u00e9pcs\u0151s, multiplatform term\u00e9kmegjelen\u00edt\u00e9s.<\/strong> Ezek jellemezt\u00e9k a legut\u00f3bbi Adrenalin Power Drink n\u00e9pszer\u0171s\u00edt\u00e9si kamp\u00e1nyunkat, mely n\u00e9gy l\u00e9pcs\u0151s kivitelez\u00e9sben val\u00f3sult meg, a TikTokon \u00e9s a YouTube-on. Kamp\u00e1nyunk gerinc\u00e9t most is a TikTok fel\u00fclete jelentette, hiszen vitathatatlan marketing er\u0151vel b\u00edr \u00e9s sz\u00e9lesen megsz\u00f3l\u00edthat\u00f3ak azok a koroszt\u00e1lyok, amelyeket megc\u00e9lozni k\u00edv\u00e1ntunk, r\u00e1ad\u00e1sul rendk\u00edv\u00fcl k\u00f6lts\u00e9ghat\u00e9konyan.<\/p>\n<ul>\n<li><strong>Projekt:<\/strong> Adrenalin \u2013 TikTok kamp\u00e1ny<\/li>\n<li><strong>Platformok:<\/strong> TikTok, YouTube<\/li>\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2021.09. \u2013 2022.01.<\/li>\n<li><strong>C\u00e9lcsoport:<\/strong> 18\u201349 \u00e9ves koroszt\u00e1ly<\/li>\n<li><strong>C\u00e9l:<\/strong> M\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s t\u00e1mogat\u00e1sa<\/li>\n<\/ul>\n<h3>1. szakasz<\/h3>\n<p>Els\u0151k\u00e9nt koncepci\u00f3t tervezt\u00fcnk a 7 db rekl\u00e1mfilm\u00fcnknek, amelyeket professzion\u00e1lis st\u00fadi\u00f3- \u00e9s ut\u00f3munk\u00e1val, szinkronnal \u00e9s zenei al\u00e1fest\u00e9ssel l\u00e1ttunk el. A publik\u00e1lt rekl\u00e1mfilmeket hirdet\u00e9ssel is megt\u00e1mogattuk a sz\u00e9lesebb c\u00e9lk\u00f6z\u00f6ns\u00e9g el\u00e9r\u00e9se \u00e9rdek\u00e9ben. Az Adrenalin saj\u00e1t TikTok oldal\u00e1n 7 db, egyenk\u00e9nt 15 mp-es rekl\u00e1mvide\u00f3 ker\u00fclt megoszt\u00e1sra, 3 h\u00f3napon kereszt\u00fcl.<\/p>\n<h3>2. szakasz<\/h3>\n<p>A m\u00e1sodik szakaszban az influenszerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9sre f\u00f3kusz\u00e1ltunk. Hat influenszert vontunk be a kamp\u00e1nyba, akik a saj\u00e1t TikTok profiljukon jelen\u00edtett\u00e9k meg a term\u00e9keket \u00e9s a brandet. Az influenszereknek csup\u00e1n p\u00e1r alapvet\u0151 brief elemet adtunk meg, ezen k\u00edv\u00fcl alkot\u00f3i szabads\u00e1gukra b\u00edztuk a vide\u00f3k megval\u00f3s\u00edt\u00e1s\u00e1t \u00e9s tematik\u00e1j\u00e1t.<\/p>\n<h3>3. szakasz<\/h3>\n<p>Az influenszerek tov\u00e1bbi hat, r\u00f6vid mozg\u00f3k\u00e9pes anyagot k\u00e9sz\u00edtettek, ezek az Adrenalin Power Drink hivatalos TikTok profilj\u00e1n ker\u00fcltek megoszt\u00e1sra. Csak a TikTok influenszerek Adrenalin oldalra posztolt vide\u00f3i t\u00f6bb mint 1000 \u00faj k\u00f6vet\u0151t hoztak a saj\u00e1t fel\u00fcletre.<\/p>\n<h3>4. szakasz<\/h3>\n<p>Kamp\u00e1nyunk utols\u00f3 l\u00e9pcs\u0151foka a YouTube, amelyen egy h\u00f3napon kereszt\u00fcl hirdet\u00e9sk\u00e9nt jelen\u00edtett\u00fck meg az els\u0151 szakaszban k\u00e9sz\u00fclt rekl\u00e1mvide\u00f3kat 16:9 form\u00e1tumban.<\/p>\n<p><strong>Eredm\u00e9nyek:<\/strong> A tematikus, st\u00fadi\u00f3 min\u0151s\u00e9g\u0171 rekl\u00e1mfilmek \u00e9s az influenszer egy\u00fcttm\u0171k\u00f6d\u00e9sek egy\u00fctt t\u00f6bb mint 5 milli\u00f3s el\u00e9r\u00e9st gener\u00e1ltak a prefer\u00e1lt c\u00e9lcsoportokban. A kamp\u00e1ny 3500 stabil k\u00f6vet\u0151t hozott az @AdrenalinPowerDrink TikTok profilj\u00e1ra.<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e9gy l\u00e9pcs\u0151s multiplatform kamp\u00e1ny TikTokon \u00e9s YouTube-on: 7 rekl\u00e1mfilm, 6 influenszer, 5 milli\u00f3+ el\u00e9r\u00e9s.<\/p>","protected":false},"featured_media":28,"template":"","case_category":[2,3],"class_list":["post-27","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/adrenalin-power-drink-tiktok-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrenalin Power Drink \u2013 TikTok + influenszer kamp\u00e1ny - 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