{"id":25,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"gancia-pezsgocsalad-influenszermarketing-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/en\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","title":{"rendered":"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny"},"content":{"rendered":"<p><strong>Az influenszermarketing jelent\u0151s m\u00e9diajelenl\u00e9tet gener\u00e1l, de igazi \u00e9rt\u00e9ke a m\u00e1rka \u00fczenet\u00e9nek k\u00f6zvet\u00edt\u00e9s\u00e9ben rejlik.<\/strong> A strat\u00e9giai marketingkommunik\u00e1ci\u00f3 biztos\u00edtja a hiteles, meggy\u0151z\u0151 m\u00e1rkak\u00e9pviseletet. A Gancia Pezsg\u0151csal\u00e1d kamp\u00e1ny j\u00f3 p\u00e9lda a hat\u00e9kony influenszer marketing kivitelez\u00e9s\u00e9re.<\/p>\n<ul>\n<li><strong>M\u00e1rka:<\/strong> Gancia Pezsg\u0151csal\u00e1d<\/li>\n<li><strong>Platform:<\/strong> Instagram<\/li>\n<li><strong>Kamp\u00e1nyid\u0151szak:<\/strong> 2021. szeptember \u2013 2022. janu\u00e1r<\/li>\n<li><strong>C\u00e9lcsoport:<\/strong> 18\u201335 \u00e9ves koroszt\u00e1ly<\/li>\n<\/ul>\n<p>A kamp\u00e1ny c\u00e9lja a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9se \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s t\u00e1mogat\u00e1sa volt a kulcsfontoss\u00e1g\u00fa \u00fcnnepi id\u0151szakban. A Gancia t\u00f6rt\u00e9nete 1850-ig ny\u00falik vissza, amikor Carlo Gancia megalap\u00edtotta Olaszorsz\u00e1g els\u0151 pezsg\u0151csal\u00e1dj\u00e1t Piemontban \u2013 ma UNESCO Vil\u00e1g\u00f6r\u00f6ks\u00e9g r\u00e9sze. A m\u00e1rka az olasz \u00e9letst\u00edlust \u00e9s az \u00fcnnepl\u00e9st k\u00e9pviseli vil\u00e1gszerte.<\/p>\n<h3>A kamp\u00e1ny kivitelez\u00e9se<\/h3>\n<p>33 lifestyle micro-influenszert v\u00e1lasztottunk ki alapos profilelemz\u00e9s ut\u00e1n, hogy hiteles m\u00e1rkak\u00e9pviseletet biztos\u00edtsunk. Minden influencer egy Instagram feed posztot \u00e9s story tartalmat jelen\u00edtett meg a Gancia term\u00e9kekr\u0151l \u00fcnnepi k\u00f6rnyezetben. A posztok az intim \u00fcnnepi pillanatokra, kar\u00e1csonyra \u00e9s egy jobb \u00e9vre val\u00f3 koccint\u00e1sra \u00e9p\u00fcltek. A tartalmak a <em>#gancia #AzEls\u0151OlaszPezsg\u0151csal\u00e1d #drinkbeauty<\/em> hashtageket haszn\u00e1lt\u00e1k.<\/p>\n<h3>Eredm\u00e9nyek<\/h3>\n<p>Az influenszerek egy\u00fcttes k\u00f6vet\u0151b\u00e1zisa el\u00e9rte a ~900 000 f\u0151t. A tartalom 256 000 felhaszn\u00e1l\u00f3n\u00e1l 268 565 alkalommal jelent meg. A posztok k\u00f6zel 30 000 kedvel\u00e9st \u00e9s 790 hozz\u00e1sz\u00f3l\u00e1st gener\u00e1ltak. A story megtekint\u00e9sek sz\u00e1ma 69 000 volt \u2013 figyelemre m\u00e9lt\u00f3 eredm\u00e9ny a cs\u00f6kken\u0151 figyelmi id\u0151szakban.<\/p>\n<p>A kamp\u00e1ny tartalmai magazinszint\u0171 vizu\u00e1lis min\u0151s\u00e9get \u00e9rtek el, ezzel hat\u00e9konyan k\u00f6zvet\u00edtve a Gancia pr\u00e9mium pozicion\u00e1l\u00e1s\u00e1hoz ill\u0151 kifinomult hangulatot.<\/p>","protected":false},"excerpt":{"rendered":"<p>33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.<\/p>","protected":false},"featured_media":26,"template":"","case_category":[2,4],"class_list":["post-25","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/en\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency\" \/>\n<meta property=\"og:description\" content=\"33 micro-influencer, 900 000 k\u00f6vet\u0151, k\u00f6zel 30 000 like \u2013 egy premium pezsg\u0151m\u00e1rka \u00fcnnepi kamp\u00e1nya Instagramon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bebrand.hu\/en\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:site_name\" content=\"BeBrand Agency\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bebrand.hu\/wp-content\/uploads\/2026\/04\/Gancia-Esettanulmany-BeBrand-Agency-3-728x485-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"url\":\"https:\\\/\\\/bebrand.hu\\\/esettanulmany\\\/gancia-pezsgocsalad-influenszermarketing-kampany\\\/\",\"name\":\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - 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