Szakma Sztár Festival influencer campaign
An influencer campaign to promote the 19th Trade Star Festival, commissioned by the MKIK: 10 influencers, 46 pieces of content, over 1.53 million impressions across three platforms. We have been working with them for the second year running.
The influencer campaign for the 19th Trade Star Festival was the second joint project between BeBrand Agency and the Hungarian Chamber of Commerce and Industry (MKIK). Following last year’s successful collaboration, our agency was once again responsible for the event’s influencer marketing campaign this year, in which we worked with 10 influencers across Instagram, TikTok and Facebook.
- Client: Hungarian Chamber of Commerce and Industry (MKIK)
- Event: 19th Trade Stars Festival
- Platforms: Instagram, TikTok, Facebook
- Campaign period: March 2026
- Target group: pupils, parents, teachers
- Venue: Hungexpo, Budapest
The campaign’s objectives
The Vocational Star Festival is the country’s largest career guidance event, where nearly 200 students compete in over 50 trades. The primary aim of the campaign was to raise the event’s profile nationwide and to promote vocational training amongst young people facing career choices and their parents.
The campaign’s key messages: „Learn a trade and become a star in your field!” — to present vocational training as an attractive and promising career path, to promote interactive and experience-based programmes, and to introduce the target group to the ‘Szakma Sztár’ Festival’s web application.
Implementation
Ten influencers took part in the campaign, producing a total of 46 pieces of content across three platforms. The influencers created Instagram Reels videos, TikTok videos and Facebook video content. Some of the content was filmed live from the festival venue, showcasing the competitions, interactive programmes and professional demonstrations. The communication campaign placed particular emphasis on the diversity of the trades, innovation and an authentic tone that resonated with young people.
Results
The campaign’s reach by platform:
- Instagram Reels: 20 contents
- TikTok videos: 21 contents
- Facebook videos: 5 Contents
Overall results: 1,531,381 impressions, 31,663 likes, 308 comments and 1,641 saves — The campaign achieved outstanding reach and successfully contributed to raising the national profile of the Szakma Sztár Festival and promoting vocational training.