FoxPost influencer campaign

The FoxPost influencer campaign was one of BeBrand Agency’s comprehensive logistics projects, in which we worked with 10 influencers on the TikTok and Instagram platforms. The aim of the campaign was to raise brand awareness of FoxPost’s parcel delivery services and to educate the 25–50 age group about sending parcels.

• Brand: FoxPost
• Platforms: TikTok, Instagram
• Campaign period: November–December 2022
• Target group: the 25–50 age group

The campaign’s objectives

The influencers’ main task was to present the primary communication objectives set out in the brief: to highlight environmental awareness, the user experience and the technology; to demonstrate the benefits; and to explain the parcel dispatch process and the app’s features. We tailored the creative concept developed by the influencers to the values they represent, their style and the themes of their profiles.

The main objectives of the campaign are: to increase brand awareness among the target age groups, to educate the public in order to reduce scepticism about technology, and to promote environmentally conscious, fast and simple parcel delivery and posting.

Implementation

Ten influencers took part in the two-stage campaign. On Instagram, each influencer produced one post, one story and one Reels video (a total of 18 pieces of content), whilst five of them also created video content for TikTok.

Results

The campaign’s reach by platform:

• Instagram (18 posts): 102,935 impressions, 7,898 likes, 132 comments
• TikTok (5 videos): 172,175 impressions, 5,367 likes, 109 shares

Total results: 275,110 impressions and 13,265 likes — The campaign successfully raised awareness of the FoxPost brand and educated the target audience about parcel collection services.