TikTok Advertising

TikTok isn’t just about dancing.
This is the fastest-growing
advertising space.

Platform-specific creative, native video and targeted advertising. A good video can reach its audience overnight – something your traditional campaign wouldn’t manage even in a month.

Tailored to the platform
not a re-upload of your TV advert
Native creative
what they watch, they don’t just scroll through
Optimised budget
we’ll put it behind the winning video
Creative concept Video production Advertisement Management Trend monitoring
Does this sound familiar?

TikTok is working.
It’s just not quite what you’d expect.

📉

„I uploaded a video, but nothing happened"

TikTok doesn’t work like that. It takes creativity and strategy.

📺

„We were trying to put up our TV advert"

It looks out of place on the platform, and people scroll past it within three seconds.

🎯

„I don’t understand the targeting"

The money is going down the drain because it’s not the right audience who’s watching it.

🌊

„I can't keep up with the trends"

By the time you spot the trend, it’s already over.

💸

„It seems expensive"

Yet, when targeted effectively, TikTok is one of the most cost-effective platforms.

🎬

„I don't have time to make a video"

You don’t need to. That’s our job.

The role of TikTok

All eyes are on TikTok. It would be a shame to miss out.

It’s not the number of followers that matters, but the video itself. Good creative content gets shared, and effective targeting brings in the audience at a low cost.

Let's get started →
The very first moment

Users decide within three seconds whether to stay. The creative either wins or loses within the first three seconds.

The algorithm

TikTok’s algorithm picks up on good content. It’s not the number of followers that counts, but the video itself.

Cost-effective

When targeted effectively, TikTok attracts a young and active audience at a lower cost than most other platforms.

Do you just upload content and hope for the best, or do you build a system?

You upload it and hope for the best,
Or are you building a system?

Ad hoc
  • TV advert uploaded; not native to this platform
  • There is no creative concept
  • Targeting at random, a budget down the drain
  • One video, one attempt
  • No measurement, no lessons learnt
  • Trends come and go before you even realise it
BeBrand TikTok advertising
  • Native, platform-specific creative
  • A well-thought-out concept for every video
  • Precise targeting, optimised budget
  • We’re testing it and scaling up the winning solution
  • Continuous measurement and optimisation
  • Let’s capitalise on the relevant trends in good time
A TikTok advert that actually works on the platform

From the concept
up to scaling.

Creative concept

We don’t just upload your TV advert. We come up with a video that speaks the language of TikTok, because users decide within three seconds whether to stick around.

Native video production

Fast-paced, eye-catching content tailored to the platform. The sort that people actually watch, not just scroll past.

Advertisement Management

Targeting, budget, optimisation. We constantly monitor what’s working and allocate our budget accordingly.

Trend monitoring

TikTok is all about trends. We’ll jump on the ones that suit your brand at just the right time, and give the ones that don’t a miss.

How we work

This is how it works
your campaign.

01

Strategy

We’ll look at who you want to reach and what motivates them.

02

Creative Production

Concepts and native videos, tailored to your brand.

03

Campaign and testing

We launch several creative campaigns, measure their performance, and scale up the winning one.

04

Optimisation

We’re constantly fine-tuning it. It’s not a one-off, but an evolving system.

Let's get started
into your TikTok campaign.