Sovietskoye Igristoye influencer campaign
From an outdoor campaign to an Instagram influencer campaign due to COVID: 40 micro + 30 macro influencers, 2.5 million reach.
How did a campaign that was originally intended to be carried out using outdoor advertising turn into a collaboration with influencers? Here is a practical example showing that the challenges posed by the pandemic can be turned to our advantage through the right decisions.
The outdoor campaign for Sovetskoe Bubbles had to be revamped due to the difficulty of reaching the target audience who were staying at home. The switch to Instagram enabled more precise targeting and measurable results – unlike outdoor advertising.
Aims of the campaign:
- Increasing brand awareness
- Reaching the 18–40 age group
The campaign, which ran throughout December, involved 40 micro-influencers and 30 macro-influencers, who together They reached 2.5 million users. It is safe to say that the campaign reached more than 1 million potential customers.
The figures: The cost per person was less than 1 forint – an exceptional level of cost-effectiveness.