{"id":90,"date":"2026-05-02T13:02:34","date_gmt":"2026-05-02T11:02:34","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=90"},"modified":"2026-05-02T13:27:40","modified_gmt":"2026-05-02T11:27:40","slug":"foxpost-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/de\/esettanulmany\/foxpost-influencer-kampany\/","title":{"rendered":"FoxPost-Influencer-Kampagne"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Die Influencer-Kampagne von FoxPost war eines der umfassenden Logistikprojekte der BeBrand Agency, bei dem wir auf den Plattformen TikTok und Instagram mit 10 Influencern zusammengearbeitet haben.<\/strong> Ziel der Kampagne war es, den Bekanntheitsgrad der Paketdienste von FoxPost zu steigern und die Zielgruppe der 25- bis 50-J\u00e4hrigen \u00fcber die Abgabe von Paketen aufzukl\u00e4ren.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marke:<\/strong> FoxPost<\/li>\n\n\n\n<li><strong>Plattformen:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Aktionszeitraum:<\/strong> November\u2013Dezember 2022<\/li>\n\n\n\n<li><strong>Zielgruppe:<\/strong> Altersgruppe der 25- bis 50-J\u00e4hrigen<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Die Ziele der Kampagne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Hauptaufgabe der Influencer bestand darin, die im Brief festgelegten prim\u00e4ren Kommunikationsziele zu vermitteln: Umweltbewusstsein, das Nutzererlebnis und die Technologie vorzustellen, deren Vorteile zu veranschaulichen sowie den Ablauf der Paketsendung und die Funktionen der App zu erl\u00e4utern. Das von den Influencern umgesetzte kreative Konzept haben wir an die von ihnen vertretenen Werte, ihren Stil und die Themen ihres Profils angepasst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Hauptziele der Kampagne sind: Steigerung der Markenbekanntheit in den Zielgruppen, Aufkl\u00e4rung zur Verringerung von Technologieskepsis sowie die F\u00f6rderung eines umweltbewussten, schnellen und unkomplizierten Paketversands und -abgabes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Umsetzung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An der zweistufigen Kampagne nahmen 10 Influencer teil. Auf Instagram ver\u00f6ffentlichten die Influencer jeweils einen Beitrag, eine Story und ein Reels-Video (insgesamt 18 Inhalte), au\u00dferdem erstellten f\u00fcnf von ihnen Videoinhalte f\u00fcr die Plattform TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ergebnisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Reichweite der Kampagne nach Plattformen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> (18 Beitr\u00e4ge): 102.935 Aufrufe, 7.898 Likes, 132 Kommentare<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (5 Videos): 172.175 Aufrufe, 5.367 Likes, 109 Shares<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gesamtergebnis: 275.110 Impressionen und 13.265 Likes<\/strong> \u2014 Die Kampagne hat den Bekanntheitsgrad der Marke FoxPost erfolgreich gesteigert und die Zielgruppe \u00fcber die Dienstleistungen im Bereich der Paketabholung aufgekl\u00e4rt.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok- und Instagram-Influencer-Kampagne zur Steigerung der Markenbekanntheit von FoxPost: 10 Influencer, \u00fcber 275.000 Reichweite, mehr als 13.000 Interaktionen.<\/p>","protected":false},"featured_media":93,"template":"","case_category":[2],"class_list":["post-90","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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