{"id":86,"date":"2026-05-02T13:15:04","date_gmt":"2026-05-02T11:15:04","guid":{"rendered":"https:\/\/bebrand.hu\/?post_type=case_study&#038;p=86"},"modified":"2026-05-02T13:31:10","modified_gmt":"2026-05-02T11:31:10","slug":"opel-astra-influencer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/de\/esettanulmany\/opel-astra-influencer-kampany\/","title":{"rendered":"Opel Astra Influencer-Kampagne"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Die Influencer-Kampagne f\u00fcr den Opel Astra war eines der komplexesten Projekte der BeBrand Agency im Automobilbereich, bei dem wir auf den Plattformen TikTok und Instagram mit sieben Influencern zusammengearbeitet haben.<\/strong> Ziel der Kampagne war es, das \u00fcberarbeitete Modell des Opel Astra vorzustellen und den Bekanntheitsgrad der Marke in der Altersgruppe der 30- bis 50-J\u00e4hrigen zu steigern.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marke:<\/strong> Opel (Astra)<\/li>\n\n\n\n<li><strong>Plattformen:<\/strong> TikTok, Instagram<\/li>\n\n\n\n<li><strong>Aktionszeitraum:<\/strong> Mai 2023<\/li>\n\n\n\n<li><strong>Zielgruppe:<\/strong> Frauen und M\u00e4nner im Alter von 30 bis 50 Jahren<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Opel Astra 2023 Influencer-Kampagne (BeBrand)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oTss8XjBokI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/bebrand.hu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Die Ziele der Kampagne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Hauptaufgabe der Influencer bestand darin, die im Brief festgelegten prim\u00e4ren Kommunikationsziele zu vermitteln: Umweltbewusstsein, deutsche Qualit\u00e4t und Design, das Nutzererlebnis und die Technologie sowie die Neugestaltung des Modells. Das von den Influencern umgesetzte kreative Konzept haben wir an die von ihnen vertretenen Werte, ihren Stil und die Themen ihres Profils angepasst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kernbotschaften der Kampagne: der Astra als Symbol f\u00fcr Design, markanter Charakter, hohe Qualit\u00e4t innen wie au\u00dfen. Besonders hervorgehoben wurden Umweltbewusstsein (Plug-in-Hybrid- und rein elektrische Varianten), modernste Technologie (digitales Cockpit, Spurwechselassistent, IntelliAir-Luftqualit\u00e4tskontrollsystem) sowie den Hintergrund der deutschen Entwicklung und Fertigung (#MadeInR\u00fcsselsheim) besonders hervorgehoben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Umsetzung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An der zweistufigen Kampagne nahmen 7 Influencer teil. Der Schwerpunkt lag auf der Plattform TikTok, auf der die Teilnehmer Videoinhalte produzierten und ver\u00f6ffentlichten. Erg\u00e4nzend dazu ver\u00f6ffentlichte jeder Influencer auf Instagram einen Beitrag, eine Instagram-Story und ein Reels-Video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ergebnisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Reichweite der Kampagne nach Plattformen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok-Videos:<\/strong> 1.651.200 Aufrufe, 14.778 Likes, 690 Kommentare, 416 Weiterverteilungen<\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> 49.672 Aufrufe, 3.092 Likes<\/li>\n\n\n\n<li><strong>Instagram-Beitr\u00e4ge:<\/strong> 51.541 Aufrufe, 5.000 Likes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gesamtergebnis: 1.752.413 Impressionen und 22.870 Likes<\/strong> \u2014 Die Kampagne hat die Zielgruppe auf beiden Plattformen effektiv erreicht. Die TikTok-Inhalte erzielten mit Abstand die gr\u00f6\u00dfte Reichweite, was die strategische Entscheidung f\u00fcr diese Plattform best\u00e4tigt.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok- und Instagram-Influencer-Kampagne zur Steigerung der Markenbekanntheit des Opel Astra: 7 Influencer, \u00fcber 1,75 Millionen Reichweite, fast 23.000 Interaktionen.<\/p>","protected":false},"featured_media":89,"template":"","case_category":[2],"class_list":["post-86","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Astra influencer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/de\/esettanulmany\/opel-astra-influencer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Astra influencer kamp\u00e1ny - 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