{"id":31,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/"},"modified":"2026-04-15T19:42:13","modified_gmt":"2026-04-15T19:42:13","slug":"szovjetszkoje-igrisztoje-influenszer-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/de\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/","title":{"rendered":"Influencer-Kampagne von \u201eSowjetskoje Igristoje\u201c"},"content":{"rendered":"<p><strong>Wie wurde aus einer Kampagne, die urspr\u00fcnglich mit Au\u00dfenwerbung umgesetzt werden sollte, eine Zusammenarbeit mit Influencern?<\/strong> Hier ist ein praktisches Beispiel, das zeigt, dass die durch die Viruskrise verursachten Herausforderungen durch die richtigen Entscheidungen in eine positive Richtung gelenkt werden k\u00f6nnen.<\/p>\n<p>Die Au\u00dfenwerbekampagne von \u201eSzovjetszkoje Bubor\u00e9kok\u201c musste umgestaltet werden, da es schwierig war, die zu Hause gebliebene Zielgruppe zu erreichen. Der Wechsel zu Instagram erm\u00f6glichte eine pr\u00e4zisere Zielgruppenansprache und messbare Ergebnisse \u2013 im Gegensatz zu den Au\u00dfenwervemitteln.<\/p>\n<p><strong>Ziele der Kampagne:<\/strong><\/p>\n<ul>\n<li>Steigerung der Markenbekanntheit<\/li>\n<li>Erreichen der Altersgruppe der 18- bis 40-J\u00e4hrigen<\/li>\n<\/ul>\n<p>An der im Dezember durchgef\u00fchrten Kampagne waren 40 Mikro- und 30 Makro-Influencer beteiligt, die insgesamt <strong>2,5 Millionen Nutzer wurden erreicht<\/strong>. Man kann mit Sicherheit sagen, dass die Kampagne mehr als 1 Million potenzielle K\u00e4ufer erreicht hat.<\/p>\n<p><strong>Die Zahlen:<\/strong> Die Kosten pro Person lagen unter 1 Forint \u2013 eine au\u00dfergew\u00f6hnliche Kosteneffizienz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Von einer Outdoor-Kampagne aufgrund von COVID zu einer Instagram-Influencer-Kampagne: 40 Mikro- + 30 Makro-Influencer, 2,5 Millionen Reichweite.<\/p>","protected":false},"featured_media":32,"template":"","case_category":[2,4],"class_list":["post-31","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/de\/esettanulmany\/szovjetszkoje-igrisztoje-influenszer-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szovjetszkoje Igrisztoje influenszer kamp\u00e1ny - 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