{"id":29,"date":"2026-04-15T19:42:13","date_gmt":"2026-04-15T19:42:13","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/"},"modified":"2026-05-02T12:49:16","modified_gmt":"2026-05-02T10:49:16","slug":"adrenalin-kid-tiktok-esettanulmany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/de\/esettanulmany\/adrenalin-kid-tiktok-esettanulmany\/","title":{"rendered":"Adrenalin Kid \u2013 Die Macht von TikTok"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Der eindeutige Werbetrend des Jahres 2021 war TikTok.<\/strong> Gemeinsam mit unseren Partnern haben wir die Offline-Kampagnen f\u00fcr den digitalen Raum angepasst, wobei TikTok das R\u00fcckgrat des Medienmixes bildete \u2013 mit einer Reichweite von mehr als 70% \u00fcbertrafen wir damit die Ergebnisse der traditionellen Medien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Folgenden untersuchen wir die strategischen Grundlagen der \u201eAdrenalin Kid\u201c-Kampagne und bewerten die Ergebnisse der fast dreimonatigen, komplexen TikTok-Strategie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt:<\/strong> Adrenalin Kid \u2013 TikTok-Kampagne<\/li>\n\n\n\n<li><strong>Plattform:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Aktionszeitraum:<\/strong> 06.14 \u2013 09.20<\/li>\n\n\n\n<li><strong>Zielgruppe:<\/strong> Altersgruppe der 13- bis 17-J\u00e4hrigen<\/li>\n\n\n\n<li><strong>Ziel:<\/strong> Steigerung der Markenbekanntheit und F\u00f6rderung des Absatzes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A) Erster Abschnitt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Auf dem Profil von \u201eAdrenalin Kid\u201c haben wir innerhalb von drei Monaten neun animierte Videos ver\u00f6ffentlicht, die von unserer Agentur produziert wurden. Diese haben wir auch durch Werbung unterst\u00fctzt. Nach jedem dritten Video haben wir unter den Kommentatoren ein Gewinnspiel veranstaltet, insgesamt dreimal \u2013 die Bekanntgabe der Gewinner erfolgte in Form eines Videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B) Zweite Phase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In der zweiten Phase haben wir einen synchronisierten, professionellen Werbespot ausgestrahlt: Ein 15 Sekunden langer Spot in TV-Qualit\u00e4t mit Musik wurde w\u00f6chentlich in einem eigens daf\u00fcr vorgesehenen Werbeblock gezeigt. Zielgruppe: 13\u201317 Jahre. Die geplante Reichweite wurde mehr als verdoppelt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C) Dritte Phase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die dritte Phase war der Zusammenarbeit mit Influencern gewidmet. In zwei Phasen haben wir 10 Influencer einbezogen, die auf der Grundlage des Briefings eigene TikTok-Videos erstellt und geteilt haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ergebnisse:<\/strong> Rechnet man alle drei Phasen zusammen, haben wir Kontaktkosten von weniger als einem halben Forint pro Person erreicht, w\u00e4hrend in der Zielgruppe mehr als 110.000 aktive Interaktionen (Kommentare, Likes, Shares) verzeichnet wurden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dreimonatige TikTok-Kampagne f\u00fcr die Altersgruppe der 13- bis 17-J\u00e4hrigen: 70%+ Reichweite, 110.000+ Interaktionen, weniger als einen halben Forint pro Kontakt.<\/p>","protected":false},"featured_media":30,"template":"","case_category":[3],"class_list":["post-29","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrenalin Kid \u2013 A TikTok ereje - 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