{"id":25,"date":"2026-04-15T19:42:11","date_gmt":"2026-04-15T19:42:11","guid":{"rendered":"https:\/\/bebrand.hu\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/"},"modified":"2026-04-15T19:42:11","modified_gmt":"2026-04-15T19:42:11","slug":"gancia-pezsgocsalad-influenszermarketing-kampany","status":"publish","type":"case_study","link":"https:\/\/bebrand.hu\/de\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/","title":{"rendered":"Influencer-Marketing-Kampagne der Gancia-Sektfamilie"},"content":{"rendered":"<p><strong>Influencer-Marketing sorgt f\u00fcr eine erhebliche Medienpr\u00e4senz, doch sein wahrer Wert liegt in der Vermittlung der Markenbotschaft.<\/strong> Strategische Marketingkommunikation sorgt f\u00fcr eine authentische und \u00fcberzeugende Markenpr\u00e4sentation. Die Kampagne zur Gancia-Sekt-Familie ist ein gutes Beispiel f\u00fcr die Umsetzung von effektivem Influencer-Marketing.<\/p>\n<ul>\n<li><strong>Marke:<\/strong> Die Gancia-Sektfamilie<\/li>\n<li><strong>Plattform:<\/strong> Instagram<\/li>\n<li><strong>Aktionszeitraum:<\/strong> September 2021 \u2013 Januar 2022<\/li>\n<li><strong>Zielgruppe:<\/strong> Altersgruppe der 18- bis 35-J\u00e4hrigen<\/li>\n<\/ul>\n<p>Ziel der Kampagne war es, den Bekanntheitsgrad der Marke zu steigern und den Absatz in der wichtigen Weihnachtszeit zu f\u00f6rdern. Die Geschichte von Gancia reicht bis ins Jahr 1850 zur\u00fcck, als Carlo Gancia in Piemont \u2013 heute Teil des UNESCO-Weltkulturerbes \u2013 Italiens erste Sektkellerei gr\u00fcndete. Die Marke steht weltweit f\u00fcr den italienischen Lebensstil und das Feiern.<\/p>\n<h3>Durchf\u00fchrung der Kampagne<\/h3>\n<p>Nach einer gr\u00fcndlichen Profilanalyse haben wir 33 Lifestyle-Mikro-Influencer ausgew\u00e4hlt, um eine authentische Markenpr\u00e4sentation zu gew\u00e4hrleisten. Jeder Influencer ver\u00f6ffentlichte einen Beitrag im Instagram-Feed sowie Story-Inhalte zu den Gancia-Produkten in festlichem Ambiente. Die Beitr\u00e4ge drehten sich um intime Festtagsmomente, Weihnachten und das Ansto\u00dfen auf ein besseres neues Jahr. Die Inhalte wurden <em>#gancia #Die erste italienische Sektfamilie #drinkbeauty<\/em> Es wurden Hashtags verwendet.<\/p>\n<h3>Ergebnisse<\/h3>\n<p>Die Gesamtzahl der Follower der Influencer belief sich auf rund 900.000. Die Inhalte wurden bei 256.000 Nutzern insgesamt 268.565 Mal angezeigt. Die Beitr\u00e4ge generierten fast 30.000 Likes und 790 Kommentare. Die Anzahl der Story-Aufrufe lag bei 69.000 \u2013 ein bemerkenswertes Ergebnis in Zeiten sinkender Aufmerksamkeitsspannen.<\/p>\n<p>Die Inhalte der Kampagne erreichten eine visuelle Qualit\u00e4t auf Magazin-Niveau und vermittelten damit wirkungsvoll die raffinierte Atmosph\u00e4re, die der Premium-Positionierung von Gancia entspricht.<\/p>","protected":false},"excerpt":{"rendered":"<p>33 Mikro-Influencer, 900.000 Follower, fast 30.000 Likes \u2013 die Weihnachtskampagne einer Premium-Sektmarke auf Instagram.<\/p>","protected":false},"featured_media":26,"template":"","case_category":[2,4],"class_list":["post-25","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-influencer-marketing","case_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - BeBrand Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebrand.hu\/de\/esettanulmany\/gancia-pezsgocsalad-influenszermarketing-kampany\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gancia Pezsg\u0151csal\u00e1d influenszermarketing-kamp\u00e1ny - 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